"But we aren't talking about all benefit claimants if we are discussing the article linked to in the OP, we are talking about problem families"
I suggest you reread the article.
The story is that Tory MP Alec Shelbrooke suggested this for all claimants.
Accepted, the article goes on to say that IDS is also considering this for "problem families".
The identification of the supposed 120,000 problem families has got nothing to do with wasting money on drugs or drink, choosing not to work, or having several generations out of work.
The Cabinet Office?s Task Force for Social Exclusion identifies "problem families" as having five or more problems from the following seven:
? No parent in the family is in work
? Family lives in poor quality or overcrowded housing
? No parent has any qualifications
? Mother has mental health problems
? At least one parent has a longstanding limiting illness, disability or infirmity
? Family has low income (below 60% of the median)
? Family cannot afford a number of food and clothing items.
Please tell me, how a card is going to help with these problems?