Maybe I am paranoid???
This girl/woman asked to connect on Linked - In. I didn't know her from Adam, but she is in the same general profession as me and is a local person, so I connected up with her.
Since connecting with her, she has updated her profile so that it reads quite similarly to mine, and she has now just updated her profile picture to the same pose as mine.
It looks like she is trying to break into the same specialised sector of the industry I am in.
It's a bit frustrating.
First world annoyance - Yes.