I have recently been speaking too so many women, and been there myself (so not criticising others at all - I have almost remortgaged us in early pregnancy tests I swear!!!), where women do an early test before AF, get positive and so often it results in a chemical pregnancy (I recently read 70% of conceptions end this way).
TTC is such a emotional rollercoaster and when I was reading the promotional material in the early tests it seems to play so much on women's emotions to buy really expensive tests, when it would just be so much better all round if women waited till after AF, when the likelihood of a healthy pregnancy increases dramatically.
Just my musings really, and i really hardly one to talk as I am one of the worst offenders using one of those tests this morning, 4 days before AF due!! And once again I start the rollercoaster of very faint line and off we go again (been here 5 times either ends in chemical or miscarriage!). I was just reading the website though and it started to make me feel a bit angry and playing on the emotions of couples trying to concieve, and though the technology may be there to test early not sure we should be using it or if it helpful that it is available....