to notice that 'all' cleaning product.....

[mangomadness]

.....advertisements are aimed directly at women? They always feature a woman with a gleaming kitchen and never a man. Why don't they make some aimed at men?

Because women do most of the cleaning and therefore most of the buying of cleaning products?

buy most of . . .

Mr Muscle?

What about the man who looks very proud of his clean t.shirt because he used a certain washing liquid that works at cold temperatures?
Clearly not a very good advert. I don't remember the name of it.

squoosh - how to perpetuate a stereotype, then.

mango - to drive us barmy, to perpetuate a gender stereotype and to show your sons that they don't need to know how to clean because it's wimminswork.

There is one at the minute where a knight charges in and cleans something that no one else can.

Then they take their helmet off and it is a woman. DH does more cleaning than me!

It drives me mad! Dh loves to point it out just to wind me up.

Do you think there is a way of making cleaning seem aspirational then nickel?

Boys should learn as children that they need to clean up after themselves, bit silly to expect a company, selling a product, who wants to shift as many units as possible, that its up to them to get grown men to clean.

Totally agree. There was one that said women spend so many hours cleaning they can do it quicker with this. I emailed the company to complain.
.

are they? never noticed. the advertising isnt working.
DH is obsessed with cleaning products. Does any household really need 6 bottles of cillit bang? No. Never.

I buy whatever is on the shelves of Poundland. Cleaning products are cleaning products, not something you need to splurge on.