Looked at it thinking it might be a bit like Groupon, or Quidco or something.
And the main part of it seems to be flogging a £10 "saving pack" which is a shopping bag, a trolley token, a beauty treatment redeemable at a comapny I have never heard of, and some leaflets! Oh, and gift cards that you load up to spend at certain retailers and get "up to 10% off per transaction"
Seems like the only people making anything are the website owners!