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The woman in the Love Stretch advert, over there -----> (and down a bit)

24 replies

DialsMavis · 03/05/2012 19:17

Her with the sequinned vest. Is she not unnaturally thin? I assuming air brushing, but not great to promote as a healthy body shape surely? Or am I kidding myself, and that is healthy and I am still a great big bloater? Her waist looks so ridiculously small compared to her shoulders.

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SarahStratton · 03/05/2012 19:20

I can only see one for Mark Warner holidays.

gafhyb · 03/05/2012 19:20

Yes she is rather. Nice clavicles though

MrsTerryPratchett · 03/05/2012 19:22

No, it's just the weird way she is standing. If I push my shoulders forward, my bones stick out like that and I am no skinny and her waist looks small because she is 3/4 on and sucking it in.

MrsTerryPratchett · 03/05/2012 19:22

I had to refresh 100 times to get the picture BTW, I want points for that.

DialsMavis · 03/05/2012 19:24

Yes maybe its the position, but she looks so uncomfortable. Why did they choose that shot? "Love Stretch-clothes to squeeze out a particularly bothersome fart in"

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CailinDana · 03/05/2012 19:25

It's a horrible ad, it really annoys me when it pops up. She has a really weird expression on her face, she looks bored and pissed off at the same time and she is close to emaciated.

DialsMavis · 03/05/2012 19:29

Oh good, she annoys me massively every time too.

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SarahStratton · 03/05/2012 19:32

FFS I can't see it. I want to see the weirdy woman with the fartpush expression. :(

DialsMavis · 03/05/2012 19:37

Sarah she is less annoying here, its the same shot but not nearly so close up. I am sure she is lovely, but it's like they have chosen the shot that makes her look as undernourished as possible.

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Xales · 03/05/2012 19:43

I haven't see the woman. I had a look at the website but it seems the largest size they go to (at least in the item I looked at) is a 12.

Rules me out lol

SarahStratton · 03/05/2012 19:44

Thanks Mavis, she looks pained. Rather like someone standing in the library, trying to squash back in a massive poo. Confused

DialsMavis · 03/05/2012 19:44

The bloody £££££ of it rules me out, before I got as far as the sizing Smile

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DialsMavis · 03/05/2012 19:51

Grin, well those advertising and marketing characters know better than any of us, and that is clearly the branding they feel will work with regard to their brand and this target demographic. "Nearly following through in a lift with your boss" is obviously an aspirational look for spring/summer 2012

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SarahStratton · 03/05/2012 19:54

I think I'll stick to my dull Mum clothes TYVM. I'm not entirely sure Lincolnshire is ready for that 'Ooops I nearly followed through' look. Confused

DialsMavis · 03/05/2012 19:57

There would have been focus groups, to spot future trends, you mark my words Sarah, by Christmas it will be everywhere.......

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rhondajean · 03/05/2012 19:59

I was thinking Love Stretch was something totally different and the thread was going to be about naughtiness on a family website...Blush

membrillo · 03/05/2012 20:03

xales really, only to a 12? I don't think MNHQ should be allowing them to advertise then... what happened to promotion of healthy body images campaign?

UphillBothWays · 03/05/2012 20:04

Popped a screen grab of it in my profile for people who are tired of repeatedly refreshing

She doesn't look like a happy bunny, does she.

DialsMavis · 03/05/2012 20:08

She looks all wrong. My Best friend is size 4-6, but she is all in proportion, just wee. Love Stretch lady looks bony and uncomfortable. It might be all the following through, she can't get enough food down to counteract it

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ItsTimeToBurnThisDiscoDown · 03/05/2012 20:11

I just looked at their website to torture myself as I am neither thin nor rich enough to buy the clothes have a look and they used the word 'chicest'. Is that actually a word? It sounds wrong and it's annoying me.

southeastastra · 03/05/2012 20:45

agree she does look weird, funny pic for them to pick

lovelydogs · 03/05/2012 22:39

I think she looks amazing. She inspires me to diet.

Mrsjay · 03/05/2012 23:36

Isnt that the pose they are taught i know the one you are on about and she is thin but not skiiny and maybe a bit airbrushed , ive an ad for baby clothes at the moment the baby is a cutsy Grin

lovelydogs · 04/05/2012 00:04

Due to this thread I actually clicked on said pretty thin lady and tried to order some clothes, but cancelled whole order after the 20% discount code didn't work at the checkout! Anyone know why?

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