If it was up to me I'd ban ALL formula marketing and only allow information on formula put together by impartial third parties to be disseminated.
Me too, the follow-on formula adds make my blood boil, pick the smallest 6 month old baby you can find and then show how perfectly normal it is to stop BFing when they're little because after 6 months your breastmilk doesn't work because babies need IRON! Don't even get me started on the women BFing whilst looking at the aptamil page.
I say this as someone BF but also has quite happily used formula. In fact I don't object to formula in the slightest, I think it's marvellous that the option exists for when BFing doesn't go to plan, when mothers can't be there etc. I just hate the way that formula is subliminally rammed down our throats as being best and most normal way for a baby to be fed.
I would ban all militant BF'ers from trying to pressurise new Mum's into choosing to breastfeed.
The only pressure I had to BF came from HCP, I took the leaflets many I was at the ante-natal classes with did not and just ignored the information, this wasn't questioned. Yes, some people are overly enthusiastic and a bit judgemental, which clearly does more harm than good, but why on earth shouldn't new mums be encouraged to BF.
I find it very skewed that people see it as more acceptable for major corporations to sell us artifical baby milk than they do for mothers to be given information on how they can feed their babies with their own milk, handily designed by nature.