If the organisers wanted them to be appealing, maybe making them look <a class="break-all" href="http://www.google.co.uk/imgres?q=london+2012+olympic+mascots&hl=en&sa=X&biw=1146&bih=706&tbm=isch&prmd=imvns&tbnid=D1IUl_CWhpZsxM:&imgrefurl=www.fastcompany.com/node/1649968/&docid=2z1XVY8c4kngPM&imgurl=images.fastcompany.com/upload/london-mascots.jpg&w=620&h=397&ei=wWacT6_AKtPY0QXj0-DuDg&zoom=1&iact=hc&vpx=525&vpy=163&dur=666&hovh=180&hovw=281&tx=153&ty=127&sig=112379514407926695039&page=1&tbnh=123&tbnw=192&start=0&ndsp=15&ved=1t:429,r:2,s:0,i:71" rel="nofollow" target="_blank">unappealing and a bit sinister wasn't the way to go?
How much do you think was shelled out on the twonks team who designed them?