British men think an interest in clothing will make them appear sexually suspect. They claim to like the t-shirt and shorts they've worn for the past 10 summer holidays because they are comfortable and still serviceable.
They are in fact worried that a shirt with a collar and without the faded logo of a band they idolised aged 16, half of whose members have succumbed to drink and drugs, will make them look like a poof.
They are terrified that if they go to buy new clothes they will be trapped in a changing room by a poofy sales assistant. To you the Suits You men from The Fast Show was a sketch that outlived its welcome on the third outing. To them it was a documentary.
Their favourite t-shirt will be that shade of green that cheap black cotton fades to. Whether faded or not, black is not flattering to middle-aged necks. Their shorts will be knee-length, of some sort of putty-coloured drill material, with roomy pockets on the outside thighs that give them a womanly silhouette. There will be loops and toggles.
British men are inexplicably proud of their legs so wear shorts whenever the temperature soars to 19 degrees. Trimming leg or any other kind of body hair is also the hallmark of a poof. So is dealing with toenails or corns.
Posh youngish British men wear cheap deck shoes that they think make them look like they are round-the-world yachtsmen. Ordinary youngish British men wear black flip flops that accessorise with their toenails.
Unlike their wives and girlfriends British men think they look rather good on the beach. They have a form of body dysmorphia that means that when they look in the mirror they see themselves as the 21 year old who played football in the park every Sunday and talked about the trial for Arsenal that HAPPENED ONLY IN HIS HEAD.
This is a delusion with distressing consequences for you if you have to be seen in public with them.
That said, British men are excellent company for drinking games on European beaches. Pick a group of Italian, Spanish or Greek men standing at the shoreline, hands-on hips, backs to the sea. Each player selects his or her colour of swimming panties. Take a drink every time your choice touches his winkle. Stagger back to the hotel.