I listen to Magic FM quite a lot. (this might be unreasonable in itself...)
They play sort of modern easy listening I suppose.
Anyway I'm there cooking the dinner or washing the dishes and they have got their 'Stress Busters' music on, and every bloody ad break they have this Macmillan cancer ad on with people saying how Macmillan helped them when they were dying of cancer and how 'cancer is a tough journey' etc.
The first time I heard it was ok but it's every adbreak and it really spoils the effect of 'Mellow Magic' and 'Stress Busting' when its pereptually bookended by adverts for dying of cancer.