Just seen an adverts for Sliderobes - fancy-schmancy wardrobes with doors that swoosh along and close behind their happy owners, hiding all the clothes....
And as I peer at the screen I see "doors are operated manually" at the bottom of the screen in 0.8pt Arial font.
What a swizz! They are very clearly swooping along their runners automatically in the ad. Harrumph.
It's not just those sneaky mascara ads "filmed with lash inserts and enhanced in post production" that we need to be on the watch for.