To think that 'Mumsnet swears by' should have a more realistic name for e.g. A handful of poster recently mentioned this product on a thread

[Udderly]

And may have similar requirements, tastes and are of a similar demographic. It most certainly is not a 'swears by' situation. Any old tat that is a product and is vaguely discussed appear on the bloody email. I must unsubscribe.

YANBU