Countess, One of the recent major breastfeeding campaigns was the Be a Star campaign. It was aimed at younger mothers, and did show breastfeeding mothers who were young, fashionably dressed and groomed.
This is a link to part of the gallery:
www.beastar.org.uk/archives/318
Posters of these women were put up in clinics and doctors' surgeries. I think it was a good campaign, as not only were these posters put up, but they also got young mothers to act as breastfeeding advisors to other young mothers, and the website gives a lot of space to the actual women and their stories and advice, which might help others make an informed decision and identify with someone who is like them. There is certainly a perception that breastfeeding is something older mothers do, and I think the Be a Star campaign helps break that down. It might be good if they did a campaign for mothers of all ages showing that lots of different types of women breastfeed.
The issues with the burlesque/sassy promotion are compounded by the fact that there is nothing about the mothers on the website, other than the one who is a professional burlesque performer. The site is also sponsored by another burlesque performer who has her website address on there. I think the campaign could get its point across a lot better if their website was more like the Be a Star one, and gave new mothers somebody to identify with by letting the women in the video actually tell their stories and give some advice on the website - that would get the point across that these are normal women.
I really don't get the impression from this thread that any poster thinks breastfeeding women are not also sexual women. There are very few people in the world who are asexual. Objecting to burlesque is not an objection to people having a sexuality.