....for putting silly toys in their childrens shoes?
DS2, who is normally very laid back and a pretty good boy got really upset today as I wouldn't buy a pair of trainers for him which had one of those toys in. I object to spending more money on shoes just because they have them in! Shoes are for walking in, not playing with!! I have ALWAYS refused to buy them and explained to him why, but he really wated them. I don't think it was so much even because he liked the trainer, more the toy!!
It's a really annoying marketing ploy and it's made me cross!