No name on the building - so unless you knew the pseudo-hacienda type place was said Hollistr you'd not know how to find it. 
You have to Queue to get in. WTF is that all about? 
Once in said shop/hacienda place it is very dark. with artistically illuminated items which are stapled to the ceiling and impossible to find on a rail. So dark you can't tell whether your hoodie is pink or orange.
There are strategically placed sofas/armchairs with exhausted and confused middle aged people slumped in them.
Their sizing is just bizarre. DD is 14 and 5 foot nothing and usually finds a size 6 is loose on her (she is in fact skinny). The Holister size Small was skimpy on her. Who the bloody hell wears their size Extra Small?
It confused the fuck out of me from start to finish.