e.g. www.dailymail.co.uk/femail/article-1335466/Introducing-9-99-clip-boot-stirrup-solves-problem-baggy-jeans-knee.html
another example:
Also saw advertising on the TV at work in the waiting area for a hands-free soap dispenser (one of those squirty ones that has a pump for liquid soap) "to stop germs forming on the pump head" or something. Am I missing the point, but once you've pressed the pump, aren't you going to be washing your hands anyway... so germs on the pump are a bit moot? I must be missing something there?