Starberries - I agree it is shocking - the main reason it is shocking is if it is being marketed at under 6m age babies.
^(Although I can't see where it says suitable from 0m?)
The WHO recommends that just milk (BF or FF) for the first 6 months.
As tiktok mentioned above it is similar to Goodnight milks in this country.
The SACN statement is here.
Their conclusions were:
The Committee is concerned that the claims made could undermine breastfeeding, as either product could replace or displace the night-time breastfeed. In light of the current recommendations to continue breastfeeding beyond six months, the Committee considers both products to be breastmilk substitutes, which should be labelled and marketed appropriately.
The Committee was unable to identify any published scientific evidence to support a claim that ?Good Night? milks offer nutritional or other health advantage over the use of infant formula or follow-on formula.
The Committee is concerned that the use of these products to ?settle? babies at night could promote poor dental hygiene.
The Committee does not agree with HiPP Organic?s statement that its product is suitable for young children as an alternative to the evening meal.
SirBoob (& other's who may be interested)- these goodnight milks have cereal in them, first milks are based on the whey in cow's milk and second milks or "hungarybaby milk" are based on the curds in cow's milk which take longer to digest.
For those that want to know more about formula - see these UNICEF leaflets.
As to this thread being a "BFvFF" - I usually find that those who have exclusively BF are interested in promoting safer infant feeding - be it BF or FF - they tend to have more knowledge on FF than FFing mothers!
And I can say this as BF went wrong for us and DS was mix fed from 1m and fully FF from 3months.
I know HCPs do not give much FF info - eg info on types of milk/safe feeding etc.
From what I see many FF mothers are very very defensive and do not want To know about the risks/problems with FF!
Personally I have turned my experience into a passion to help and inform others.