i do think it bears thinking about though, but like you say, cuts no ice if you actually pay attention to her career. it was most definitely just soft porn, ever-increasing tits and celebrity shagging before she did iacgmooh, where Jordan came across tough as nuts fairly well. her relationship with peter andre is what swung everything in her favour, because it was through him that she accessed claire whatever-her-name-is, who had been his manager forever.
it was this claire woman, by all accounts, who started to reposition her as 'heroic mum of disabled child and basic good egg', which got them the reality show, which then allowed the massive brand expansion and full transfer to Katie Price.
look how badly she's doing since the divorce... if she was an astute businesswoman she'd have played her role differently, more wronged, more struggling, more tears. instead, claire thing positioned andre as that guy for a good six months.
jordan started shagging and partying immediately, and then publicly took up with a big dumb lunk before her kids had time to know what had just happened. she's completely tarnished her katie price brand.
so no, i don't think so astute, really. she has some brains, god knows, and a good instinct for publicity, but she is not nuanced as to the type of publicity that is best for her brand, imo.