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Where and what beauty products do women over 40 buy?

79 replies

sandy1990 · 01/08/2026 17:30

Ladies over 40, where do you usually shop for beauty products, and what helps you look a little more polished, other than Botox and lip fillers? I’m not interested in those. My brother is finally getting married, so I’d love to look my best for the wedding 😅

OP posts:
HermioneWeasley · 21/08/2026 11:59

If you’re in your 40s and not using a retinol then that will make a big difference

Allseeingallknowing · 21/08/2026 15:00

MonicaMone · 21/08/2026 11:49

where do you buy it?

Online - there’s a whole thread on it

sandy1990 · 01/09/2026 15:27

Girlintheframe · 03/08/2026 07:02

I think the most important thing really is getting your skincare right. That helps massively. When it comes to makeup light reflecting products will be your best bet. Skin looses its luminosity as we age. Getting your skincare right helps that as does the right make up products. Skincare however is very trial and error and what suits one person won’t necessarily suit another.

this

OP posts:
AliceMcK · 01/09/2026 16:25

Everyone’s skin is different so what’s good for one person isn’t always good for someone else. I’m 50 and have been critiquing my routine over the last few years, I was very very basic previously.

Morning
Cleanse - you can use an all round basic cream cleanser. Personally I use an Avon sensitive cream cleansing cream wash, it can be applied dry and used over the eyes to remove eye makeup.
Treat - Vitimin C is a perfect day treatment to brighten the skin, I use Avon Vitamin C serum or the Rodial Vitimin C serum.
Moisturise - The moisturiser locks in the treatments. I’m very fair so have always used factor 50 SPF moisturisers - my main collection are Avon vitimin C, Garnier Vitimin C & L’Oréal
protect ( this can be part of your moisturising routine)

Use the same routine at night but change the treatment and moisturiser to night time products. Retinol is perfect, I’m currently using Medik-8 but it’s pricy with a night time moisturiser, I currently use Avon or Rodial.

You can add a toner into the routine if you want. I use the Avon Vitamin c one during the day and a Korean rice one at night.

Additional treatments I do - acid peel once a week I use The Ordinary AHA 30% + BHA 2% peeling solution. You need to make sure you use a very gentle treatment and moisturiser afterwards.

Other things I’ve done to improve my look

  • Keep my hair healthy and roots regularly touched up.
  • Make sure my teeth are cleaned up
  • Keep my eye brows tidy and dyed - I also make sure they are filled in using various gels and pencils. I haven’t found a favourite yet, I’ve tried L’Oréal, Avon, Anastasia Beverly Hills
  • Using mascara and an eyelash curler to make my eyes look brighter and younger.
  • Hydrate - lots of water and electrolytes. You can also use collagen too, I have had loads of compliments after using Elevate, it’s been great for my hair and nails.

I mix up products just because I’ve gone a bit ott buying and trying so I’m trying to use them up. My favourite that I’m going to keep using are Rodial and Medik-8.

Good brands

Liz Earl
Skin Rocs
Anua
Medik-8
Byoma
The Ordinary
Inky List
La Roche-Posay

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