What price should I advertise an unworn Dando London wedding dress?

[Lizchaz]

Can anyone help me price a brand new without tags wedding dress that is no longer going to be worn please. Brand new the dress was £900. I can't find it for sale anywhere now. It's by Dando London and was bought last year. I know it's only worth what someone is willing to pay but don't know what price to put on it to advertise it. I was thinking £700. Does that sound reasonable?

If you're selling online then getting 25% of the new price would be a win.

You won't get anywhere near £700. People are going to assume that the dress has been worn if it doesn't have tags, regardless of what you say. I'd say if you get £250-300 you'd be doing very well.

I agree with others - I’d put it on for £250 but be prepared for people to offer much lower.

Are Dando London dresses strikingly distinctive compared to generic wedding dresses? That might help, if there’s something that means people can look at them and say - that’s a Dando dress.

You could look on Still White to see what people are pricing similar at - but just because they’re listed there doesn’t mean people are buying them…

If it is unaltered that will help but people buying second hard/online are looking for a real bargain they aren’t going to pay more than a couple of hundred quid I wouldn’t think.
The shop I bought mine from sells her sample
dressss online for around £300 - these are £2000 dresses new.

I wouldn't pay £700 for a dress that only cost £900 brand new, unworn or not (according to the seller).

The rule of thumb is 25% of a purchase price. The 75% (ish) you’re suggesting is nowhere near enough for people to want to deal with the down sides of second hand. For instance, it might not be pristine/ no returns / no chance to return / no special wedding shopping trip.

£200 max. People who can afford it want to experience the whole dress shopping, might assume the dress is bad luck if they are the superstitious type, your market will be very limited.

A max of £200. Expect £150.

If you have £700 to spend you don't go for a random last year model without tags bought online.

Thank you all very much for the advice. I'm pleased I asked before I advertised it as I'd have had no takers. I'll start with £300 but accept I'm not necessarily going to get that.

£200 tops. Good luck!