This, absolutely.
HS came across as evenly matched with Louis (to me) in terms of intelligence. He's marketing and delivering a product and getting very rich out of it.
His hanger-on mate was a dickhead. Didn't have the intelligence and just made poor attempts at emulating him. Neither the intelligence nor the capability of HS. Just another Saturday night twat on the piss.
The business guy too, very intelligent, very smart, very capable.
The guy with the radio show less so. Just a belligerent presenter - a bit like Jeremy Kyle really. Just confrontational - could be thick as mince or sharp as a razor, we didn't really get to see deeper.
There was another one but he was irrelevant.
So, two of them were, imo, very intelligent. Absolute narcissists. Psychopathic mindset. Disregard for the weaker people below them, male or female. Focused, driven, successful and will continue to be so. People look upwards and want a bit of that, to emulate, to fantasise, to get a few breadcrumbs from the top table.
Their stated feelings towards women were despicable. Their entitlement to ram their rancid message outwards disturbing. The stupidity of their followers in sucking it up jaw-dropping. Awful people. But idiots? No way.