Do check Trustpilot if it’s a company you’re not familiar with.
I bought a pair of shoes on a whim and didn’t check since the website offered ‘free refunds and exchanges’. Turned out it was a dropshipping company, and if you ask for a refund they offer a 20% refund and to keep the product. Of the many similar stories when I looked them up on Trustpilot, there was one person who’d got their money back through PayPal. Luckily I’d paid with PayPal and once I raised a dispute there, a postage label and full refund magically materialised.
So just a reminder, beware dodgy companies with convincing websites!