The Beckhams seem to have followed the Royal PR strategy of keeping their children in the public eye, so the public in general become invested in them as people as they grow older. It continues to offer their children options in the future, to at least stay relevant.
If you feel all you have to offer the world is fame simply for being born into a certain family - then it’s not a terrible strategy if their PR team have considered the genetic likely IQ level of each child is unlikely to be mind blowing, even with the best education money can buy, there might be an upper ceiling to their natural achievements, attainment and career options.
Given they are unlikely to become philosophers, consultants or leading lights in any industry maybe the advice they have been given is actually correct. Influencers will top up their savings, and provide an easy life. Vacuous. Empty. Lacking any real meaning maybe - but nonetheless much admired in some circles and with the young.
Gordon Ramsay has a similar outlook I suspect. The world is changing, and I am sure both families pay a great deal of money for professional advice.
We were at a party a while back and Princess Anne and other notable artists were there etc my dd didn’t care at all, and only noted the arrival of a well known influencer. It reminded me that my values, interests etc will not be shared by future generations. Being able to ‘influence’ potentially millions of people has a power of its own I suppose. I just can’t bear the insincerity, the fake and the abject loss of critical thought and meaning.