Exactly, thank you. Society has pressed people in to boxes since time immemorial. Have you ever heard the phrase 'you do X like a girl', or 'that's for girls/boys'? My brother didn't like football, my dad forced him to play at age 8, he skipped around the pitch not even trying to get the ball. When he gets home he gets yelled at for being like a girl. A fairy, a sissy. On these boards we hear 'men so x' and 'women feel y'. And don't give the bollocks with 'what about the 80s/90s'. I went to school during section 28 and my mum lost friends to the AIDs crisis. Newspapers openly called people poofs and benders.
It is categorically undeniable that there are rigid expectations for men in society as a whole. It is therefore of no surprise to me that someone who is male and doesn't fit those expectations might think 'well men do/think/wear this, so I'm not a man.' Why is it their responsibility to break down those barriers and think differently than everyone else? Why should we expect them to have this sudden epiphany when people can't get over a boy in light blue gingham shorts?
Being where we are in society with this expectations, I don't blame anyone for thinking anything about gender. All I see is my friends who once were sad become happier when they transition or give themselves a different name or whatever.
So I'll call them what they like, refer to them how they wish, and if they need it, go with them to spaces that they've always been allowed to use. Luckily the women's hiking group I'm part of, and women's festival I've just come back from, and the toilets in the pubs I tend to attend have all been inclusive, so they feel safe and so do I.