Yes, it is.
The article makes it pretty clear that the larger producers of UPF foods in the world have lobbied the government to have a bigger showing on the grocery shelves in the UK.
You can still buy healthy and nutritious foods if you have the money to do that, it's just not being promoted as it once was.
This ultimately leaves the choice of whether to buy UPF products, or the more nutritious products, up to the educated consumer.