Doing an online crossword today and the clue was 'rhymes with sheesh or pitch depending who you ask'
The answer (spoilers sorry) was niche. I couldn't believe anyone pronounced this to rhyme with pitch so I googled and the site I found seemed to say that the 'nitch' pronunciation was the most common.
Is that correct? If so, how have I never heard that in my 4 decades on this earth?