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Does anyone pronounce 'niche' to rhyme with pitch?

123 replies

WithOnlyTheMemories · 08/05/2025 07:48

Doing an online crossword today and the clue was 'rhymes with sheesh or pitch depending who you ask'

The answer (spoilers sorry) was niche. I couldn't believe anyone pronounced this to rhyme with pitch so I googled and the site I found seemed to say that the 'nitch' pronunciation was the most common.

Is that correct? If so, how have I never heard that in my 4 decades on this earth?

OP posts:
thecatneuterer · 08/05/2025 09:28

BlondiePortz · 08/05/2025 07:55

No but I also dont do that fake french accent thing people use for certain words like this also

It's not fake French. The anglicised pronunciation is neesh. It's an English word, no doubt borrowed from French, but the English pronunciation is neesh.

sugarapplelane · 08/05/2025 09:28

DysmalRadius · 08/05/2025 09:20

But it's spelt 'aluminum' in US English so the I isn't that vital.

Oh yes - just googled it!

Apparently aluminum was the original name for the element, which was renamed after pressure from British academics- but the message never made it to America.

Still hate aluminum - sounds stupid

YankTank · 08/05/2025 09:28

PrincessOfPreschool · 08/05/2025 09:13

US pronunciation is becoming pervasive. My kids (bear in mind we are in the South East of England) say 'wrath' to rhyme with 'math' and not 'froth'. I mean English doesn't make sense but I'm sad to lose some traditional pronunciation.

Isn’t that a northern pronunciation?

Interested in this thread?

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Muggletum · 08/05/2025 09:31

I had a friend who always pronounced wallet as "wallay" saying it was a French word, I could never work out if he was being genuine or not!

BabyOrca · 08/05/2025 09:32

Muggletum · 08/05/2025 09:31

I had a friend who always pronounced wallet as "wallay" saying it was a French word, I could never work out if he was being genuine or not!

🤣🤣🥰

JoyousEagle · 08/05/2025 09:36

ThisOpenMauveLurker · 08/05/2025 08:47

It’s a French word though, so entirely normal to attempt a French pronunciation. How would you say croissant or pain au chocolat?

That doesn’t always apply though. How do you say Paris? I think most people in the uk would use a French pronounciation of croissant (as opposed to an American cro-sont) but would view anyone who said “Pa-ree” as being a bit wanky.

Funnywonder · 08/05/2025 09:36

PrincessOfPreschool · 08/05/2025 09:13

US pronunciation is becoming pervasive. My kids (bear in mind we are in the South East of England) say 'wrath' to rhyme with 'math' and not 'froth'. I mean English doesn't make sense but I'm sad to lose some traditional pronunciation.

In NI we all pronounce wrath to rhyme with math. We aren’t American. Not that it matters.

Language evolves. Pronunciation changes. And blaming the Americans for the supposed erosion of the English language seems to be a national sport these days.

BarnacleBeasley · 08/05/2025 09:39

Re American pronunciations of French words, I speak French, and basically we're both right, or both wrong, when it comes to words like 'croissant'. Brits tend to stress the first syllable, and Americans the second, as that's how our British or American ears interpret the French. But in fact the French pronounce both syllables equally.

PrincessOfPreschool · 08/05/2025 09:49

Funnywonder · 08/05/2025 09:36

In NI we all pronounce wrath to rhyme with math. We aren’t American. Not that it matters.

Language evolves. Pronunciation changes. And blaming the Americans for the supposed erosion of the English language seems to be a national sport these days.

You would also say 'how' as 'high' 😅. The Northern Irish accent is my favourite accent. What's sad is when one accent/ pronunciation starts to take over others. Language is always evolving but I think accents are beginning to decline and gradually becoming more 'American' which is becoming the global pronunciation. I think in my children's lifetime we will see a huge rise in American pronunciation and less differentiation. It's not the most pressing global issue but it's going to happen.

PrincessOfPreschool · 08/05/2025 09:51

YankTank · 08/05/2025 09:28

Isn’t that a northern pronunciation?

It is but I think my kids are (sadly) more influenced in pronunciation by Americans on tik tok than Northerners in their own country!

MontyDonsBlueScarf · 08/05/2025 09:56

I was also irritated by the implication that it's primarily an adjective. It's a noun that's sometimes used as an adjective, that doesn't make it an adjective though.

Hoppinggreen · 08/05/2025 09:58

A local hairdresser stuck an accent on the end e.
I told them that woudl be "nichay" but apparently I was wrong (I wasn't)
And don't even get me started on people who put a T in Chorizo

Pemba · 08/05/2025 10:00

Another one is I hear some younger British people saying 'Am-a-ZON' (for the company, not sure what they say for the rainforest /river/region).

But it's always been 'AM-a-zun' to me, emphasis on the first syllable. I think the other one is the American pronunciation.

BoudiccaRuled · 08/05/2025 10:00

JoyousEagle · 08/05/2025 09:36

That doesn’t always apply though. How do you say Paris? I think most people in the uk would use a French pronounciation of croissant (as opposed to an American cro-sont) but would view anyone who said “Pa-ree” as being a bit wanky.

"Parriss" is English for Paris. It's spelt the same.
Rome is English for Roma, Madrid is English for Madrid, Lisbon is English for Lisboa.
Similarly, Londres is french for London.
Saying Paree would be the same as suddenly saying chien for dog when talking in English. Or saying "an hotel" with a silent H (there are people who do this) which peeves me excessively. Hotel is now an English word in its own right, same as restaurant and cafe.

BurningBright · 08/05/2025 10:04

My mum says 'nitch'. She also says 'crutch' instead of 'crotch' and 'prostrate' instead of 'prostate'.

I love her dearly and I would never correct her. But it does make me cringe inwardly.

Dragonfly97 · 08/05/2025 10:07

I've heard Americans pronouncing it "nitch". Drives me crackers, and I'm silently correcting them. Or shouting at the screen. I thought it was French, so should be pronounced "neesh".

Pemba · 08/05/2025 10:23

It's not very consistent how American English squashes 'niche' into 'nitch' and 'clique' into 'click', but carefully drops the H from 'herbs'.

teksquad · 08/05/2025 10:25

Pemba · 08/05/2025 10:00

Another one is I hear some younger British people saying 'Am-a-ZON' (for the company, not sure what they say for the rainforest /river/region).

But it's always been 'AM-a-zun' to me, emphasis on the first syllable. I think the other one is the American pronunciation.

I pronounce the river and the comapny the same? AmaZON? Why would they be any different? Its an American company and my American colleages say AmaZON.

Don't even start on Microsoft Ayshuuuure though. Even though I know it's an American company, I just cant ring myself to say AY-hszhure for Azure.

verycloakanddaggers · 08/05/2025 10:27

I've heard loads of people say 'nitch', I think it's quite surprising you've never heard this.

DuckieDodgyHedgyPiggy · 08/05/2025 10:28

WWomble · 08/05/2025 07:55

As usual the first poster nails it!

Niche rhymes with quiche- but then that probably just changes the debate.

Some people will say kwitch I imagine. If I heard that I'd run away screaming. IMO it's people who grow up with no knowledge of French whatsoever who would pronounce niche as nitch, etc. Americans
Edit: sorry, I should've read it all before I posted!

Pemba · 08/05/2025 10:28

It's AM-a-zun in British English, always has been.

BlueandWhitePorcelain · 08/05/2025 10:29

I assumed it was an extension of the magic e rule that makes the preceding vowel long instead being of short?

Vroomfondleswaistcoat · 08/05/2025 10:30

I am increasingly hearing the word 'valet' being pronounced phonetically as val-ETTE. And apparently both are 'right'. NO THEY AREN'T, IT'S VAL-LAY.

Thank you.

Pemba · 08/05/2025 10:36

@Vroomfondleswaistcoat I always want to say 'val-ay' as it seems like it should be French, but apparently the traditional British pronunciation is 'vall-ett', sounding the T. Just listen to Lord Grantham in Downton Abbey!

verycloakanddaggers · 08/05/2025 10:38

sugarapplelane · 08/05/2025 09:02

I hate it when I hear Americans say aloominum

Can’t they see that they’re missing out the vital “l’

it’s Aluminium

And don’t even get me started on erbs. It may be a silent h in French at the beginning of a word, but not in English

Many English speakers don't pronounce 'h' when saying herbs or any other word starting with h.

Accents vary, dialects vary. No such thing as a single English pronunciation, and dropping the h is very widespread in England.

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