Does anyone remember how it used to just be 'funny things' when it first launched? It then moved in to some breaking news stories and sometimes interviews with interesting people.
In the last year or so it's all government launches this, the Met police are doing that. Schools launching this project.
I don't have anything against those announcements per se, but the way they're produced, they're clearly collaborating with the gov to put these announcements out but they don't say 'in partnership with...' in the captions, they're just posting it as if it came from that account. In the same way that when you're advertising a product you're supposed to do #ad, so just do a little note to say this is a public service announcement or something!