Has anyone done ' Belief Coding' with Jess Cunningham?

[Appalonia]

She's currently running a free online training which is a way to get people to sign up for her in person course. She's very engaging, but I can't work out if she's genuine or if it's a bit of a scam? Would be interested to hear about anyone's experiences if they've actually done a real life course with her. I worry that she's targeting women who are vulnerable and are looking for a quick fix, especially as she talks about things like manifesting and past lives etc...

Out of curiosity I joined the Facebook group and its full of only women, all using the same language and emojis and asking for client to pay a massively discounted rate of £75 to record an assessment to pass as a master. Yet there are no practitioners actually doing it. So the clients are other women who are looking to start the practitioner training. The more I look into it, the worse it seems.

No one types "belief coding" without adding this ®️ emoji after it. Why? Are they going to get sued or something?! Why is it only white, middle class 35+ women? So many questions!

Yep, that page is where people who have paid to train go to get “case studies”. The people offering to be case studies for a discount are generally other people looking to join or training as facilitators but there is the odd person who is clearly very vulnerable asking for help which is concerning. This is where a lot of private health information is used/shared incorrectly as no one has a clue about GDPR. As a rule of thumb a legitimate therapy doesn’t require a ®️ after its name, it’s the sign of a therapy or coaching scam that isn’t about helping people.

Has anyone got a contact for Jess or the team? I'm trying to make a complaint but have been blocked, etc. Phone number or email gratefully received!

I don’t think you will get a satisfactory response. Depending on the nature of your complaint I would go to other bodies, ie carelessness with your privacy/data complain to the ICO. Misleading promotion online, for example health cure claims or misleading claims of research or evidence for BC, complain to the Advertising Standards Authority using the link on their site, payment issues perhaps your bank? CAB also. I wouldn’t phone them. Any correspondence should be in writing but not sure of contact details. You could email their registered office (can be found on Companies House) but to be honest I think you will be wasting your time.

Saturday evening entertainment for lovers of science fiction.

This paper has seen an increase in the kind of lies she was told not to tell about cures and evidence. https://ajprui.com/index.php/ajpr/article/view/381/240

I’ve met her and have been to one of her sessions at The Happy Place festival two years ago.
She uses some principles of neuroscience and kinesiology, and packages them up with a good dollop of exaggerated claims and fake marketing.
The whole thing was extremely rushed, badly done and unethical in many different ways. I left before it ended. As someone who works in therapy, I was completely horrified by the whole set-up and incredulous that it had been approved by the festival.

The HP Festival is Fearne C’s baby isn’t it @Pancakeorcrepe? FC loves a grift like Belief Coding or a wellness MLM so I think it’s a case of some mutual benefit and zero concern about what shite is being peddled!

You’re absolutely right that she has cherry picked soundbites from various approaches and has picked out bits and pieces from various books which form her references on her two papers. Many of her references are very old; studies from the 1980s etc, whatever the search engine threw up I suppose. Ultimately the content of her sessions will be different every time according to whatever has recently distracted her because there is nothing behind BC, it’s just pure Cult of Personality. People are buying a pat on the head from her. It’s lovebombing. Which of course is fine if you know what you’re getting and don’t mistake the whole thing for a valid evidence-based therapeutic approach to help your MH difficulties, enable you to safely help others with the same or fast track you to a six figure income.

This is interesting. Can I ask how much you’ve spent on the whole process?

@Conundrumseverywhere yes, that’s a very good question to @NiShin

Jess Cunningham’s current focus is on keeping people in training by offering more and more upgrades and “accreditations”. I’ve never been able to get the cost of training out of anyone so it would be good to know what people have spent. Can you confirm NiShin?

It looks like NiShin’s claims of BC being able to cure Schizophrenia have rightly been removed. It’s as if Jessica has instructed people to say ANYTHING to recruit trainee Belief Coding facilitators!

@OneCheekyFawn I would be interested in your general take on it? Are you broadly positive or not?

What do feel are the key pros or cons?
What was your person’s reason for signing up?
How much has training cost them so far?
and do they plan to pay for more training?

Thanks!

The International Journal of Science and Research accepts any papers if they are paid enough. It’s not peer reviewed and much of the research is not robust.
I agree with PP, this looks like a marketing post for Beleif Coding. All sounds like psychobabble bollocks.

Obviously you need to forget about online travelling, spend a fortune with JC and learn how to use Astral Travel to preserve sarcasm and tone.

@OneCheekyFawn there has been some research about the effectiveness of group therapy and historically some attempts have been made to measure the therapeutic alliance to try to understand to what degree a good therapeutic relationship influences outcomes.

I've always thought that the positive feedback from people joining these group situations is to do with the following:
group support
first time speaking about difficulties/challenges affirmation from a group
promises made about being on the road to cure/transformation.
social inclusion

All good but not a measure of Belief Coding as useful therapy and £2-3k to train in what? It’s not clear what Belief Coding is. The trouble is that people often find the same, that BC hasn’t delivered the wild promises made and when they question it they’re blocked and promised refunds are not forthcoming. And what is Belief Coding? It’s whatever Jessica needs it to be on the day to keep people tied in. It’s all about JC showcasing herself, there is something very narcissistic about it and very misleading.

She is currently doing a YouTube “podcast” where she helps one particular woman aim for millionaire status. The woman she is talking to about the goal of making a million is someone with a number of short-lived CIC businesses behind her and seems to have done some youth support work. And her plan for reaching the £1m with Jessica’s guidance? The plan is to take Belief Coding into schools, youth clubs and setting where safeguarding should be a priority and start “treating” children using belief coding. Trauma, SB, anxiety disorders, bullying, childhood bereavement, neurodiversity, there is nothing you can’t tinker with using BC®️. Insurance, risk training, enhanced DBS, GDPR compliance, an evidenced-based approach in the hands of properly trained people? No. But if you can get the parents to pay for training too then who knows Jessica could make £1m. The woman she is helping never will.

No idea who Jessica is or what BC is, but I LOVE the idea of astral travel. Where are we going, and is it free?

Here I go... down the worm hole of BC....
Just discovered a woman whom I respect as a person and business woman is a facilitator for Belief Coding. She mentioned it to me today, didn't know what it was ....so googled and found this, now off to google more...

Start with the Advertising Standards Authority upheld complaints from 1 October 2025 @Pancakeflipper
Of course Jessica has moved away from making cure claims and making research claims, leaving her “facilitators” to repeat the lies and carry out ridiculous research into BC for menopause etc etc. She is now busy with income claims and clearing “money blocks” with BC. It’s basically a coaching/training pyramid scheme, recruiting people to train and recruit others and offering endless extra training for them all to pay for. People have spent thousands training in a “therapeutic approach” that is whatever Jessica wants it to be on the day. These facilitators will tackle anything, physical health, psychiatric disorders, you name it, they will tinker with it.

after the ASA complaint was upheld Jessica and Kyle Burrows did a lot of dirty deletion because they had lied to the ASA about their depression cure claim figures so it’s not quite the rabbit hole it was before they deleted the most outrageous stuff. I still haven’t seen their research published in the British Medical journal as Jessica promised. She said it would be published in November 2025! Bunch of grifters taking advantage of a lot of people.

Her sister 'created' the Tesla Code which is about manifesting...

I was supposed to be having an early night...

@Pancakeflipper steady, you will give yourself nightmares! Mind you there is probably a Belief Coding cure for that too…