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Has anyone done ' Belief Coding' with Jess Cunningham?

122 replies

Appalonia · 28/01/2025 19:31

She's currently running a free online training which is a way to get people to sign up for her in person course. She's very engaging, but I can't work out if she's genuine or if it's a bit of a scam? Would be interested to hear about anyone's experiences if they've actually done a real life course with her. I worry that she's targeting women who are vulnerable and are looking for a quick fix, especially as she talks about things like manifesting and past lives etc...

OP posts:
YouOKHun · 15/08/2025 15:12

Sorry to revive this thread (though I think it’s valuable). I see Abhijeet claiming on social media to a sceptic that he is currently undertaking a PhD at Harvard Medical School.

I’m told by someone who was stung back in February that if expensive BC doesn’t work for you the next line of treatment is for Cunningham to block you. No refunds naturellement. No sight of what they are doing with the data they’re collecting, basic personal details, financial details and highly personal family and medical details; this is likely to be valuable to them and has probably already made it into all sorts of unknown hands.

JacklinWA · 18/09/2025 09:15

I’ve actually worked with Jessica, and she is genuine. She’s not someone just throwing around buzzwords, she’s spent years studying how the brain and our thoughts work, and she has a strong background in neuroscience. She’s a skilled coach and knows how to hold space in a safe and professional way.
From my own experience, she doesn’t offer “quick fixes.” What she does is guide people through tools that help shift deep-seated beliefs, and that process can be powerful. Of course, like with any personal development work, it only works if the person is open and engaged.
I completely understand your concern about vulnerable people being taken advantage of, but in Jess’s case, she’s the real deal, knowledgeable, ethical, and truly committed to helping people. She is a good person.

GeniuneWorkOfFart · 18/09/2025 09:23

JacklinWA · 18/09/2025 09:15

I’ve actually worked with Jessica, and she is genuine. She’s not someone just throwing around buzzwords, she’s spent years studying how the brain and our thoughts work, and she has a strong background in neuroscience. She’s a skilled coach and knows how to hold space in a safe and professional way.
From my own experience, she doesn’t offer “quick fixes.” What she does is guide people through tools that help shift deep-seated beliefs, and that process can be powerful. Of course, like with any personal development work, it only works if the person is open and engaged.
I completely understand your concern about vulnerable people being taken advantage of, but in Jess’s case, she’s the real deal, knowledgeable, ethical, and truly committed to helping people. She is a good person.

Hi Jessica 😂

Just happened upon this old thread, did you?

Interested in this thread?

Then you might like threads about this subject:

YouOKHun · 18/09/2025 12:08

Well, what I’ve noticed is a certain amount of deletion of posts by JC, her neuro scientist (who has no undergrad degree and lied about doing a PhD at Harvard Med School - I checked), and that slippery ex-Forever Living grifter who takes the photos. Why have they removed words like ‘science backed’ from the social media? Dodgy AF. She hasn’t spent time studying anything other than how to exploit people. Given some of the people she associates with what she is doing has all the hall marks of a scam.

JC is now claiming she is a seven figure earner when there is zero evidence. it’s like she needs to avoid lying about eradicating Alzheimer’s or depression and start exploiting the training side more.

JC claims their research is being published in the British Medical Journal in November. Laughable.

She is a grifter and many people can see straight through her. There are a few who got involved and want their money back too. They soon find out what JC’s priorities are then.

waves at Jessica 🤣

CappuccinoAndChaos · 23/09/2025 19:37

Only £25,000… but sign up today and her 7-figure system is yours for a mere £10,000 🙃.

I honestly can’t believe these scarcity marketing tactics are still working — so last season. All jokes aside, please don’t go into debt for this kind of thing. The “discount” is part of the sales tactic, not a sign of real value.

YouOKHun · 23/09/2025 19:48

Agree @CappuccinoAndChaos What I find interesting is that she has parked the cure claims and has shifted to income claims and it’s all about “7 figure incomes”. Where has “science backed and evidence based” disappeared to?

She says she has spent hundreds of thousands of pounds on her own training - it’s all rubbish. To me she is such an obvious grifter but people are being taken in. I spoke to someone a few days ago who desperately wants their money back having fallen for the promise of a cure for a disability. She’s been blocked by JC and is being messed around by the woman who JC has delegated to. Absolute scam, and cruel too.

CappuccinoAndChaos · 23/09/2025 20:27

Yeah, it’s sad that people who really can’t afford to drop thousands get drawn into this. She may well have spent thousands on her training... that's easy to do in the online space.

I’ve been around long enough to see how the funnels work. The biggest hooks are always money (“7-figure systems,” “six months to double your income," "Get your first 10k month") and health (“miracle cures,” “one method to reset your body”) — they catch people when they’re in lack or feeling vulnerable.

Mums who want to be home with their kids are the ideal target, because the longing for time and freedom is such an easy button to push.

The language is nearly always the same: “a seat at the table,” “this level of investment will automatically shift your frequency,” “proximity to 7-figure mentors,” “don’t play small,” “the blueprint,” “codes,” “containers,” “master key.” And then there's the shame if you're not willing to uplevel.

Once you know the script, you start spotting it everywhere.

Sure, maybe you could make a bit of money if you’re willing to hand your authority over to someone else’s system — but at what cost?

We all need to learn to trust our own inner knowing rather than paying extortionate prices to a guru for the privilege. Sometimes we’re meant to stand alone and do our own thing.

If I can stop even one person from going into debt over this kind of thing, then my post has done its job.

YouOKHun · 23/09/2025 23:36

Yep, a lot of these people have mutated into coaches having been in MLM. I follow quite a few of these types and so have come to know their histories; almost all of them are faking success or showcasing “success” courtesy of another income (partner’s salary, bank of Mum and Dad etc). It’s incredibly rare that the “system” they’re selling has worked for them. Some were briefly successful in MLM due to lucky timing (when MLM was doing well c.2015) and because they were willing to lie and manipulate, but most of them are lying if they say it’s working for them now. Jessica is straight out of the pyramid scheme play book. She will abandon it soon when it gets too hot to handle. Then all those “facilitators” who have coughed up for training will be left high and dry.

blacksax · 24/09/2025 00:18

Well as the old saying goes, a fool and his money are soon parted.

YouOKHun · 01/10/2025 01:56

Oh that’s why Jessica has been dirty deleting https://www.asa.org.uk/rulings/bccr-ltd-a25-1297374-bccr-ltd.html

momo1122 · 13/10/2025 20:48

Alpha Femme is high-ticket coaching from Melanie Ann Layer.
www.alphafemme.com/

(https://alphafemme.jessicac.co.uk/beliefcoding)

Maybe they are related.

Why does Belief Coding not have a proper website of its own?

Belief Coding®

https://alphafemme.jessicac.co.uk/beliefcoding

YouOKHun · 13/10/2025 21:14

I wouldn’t trust either of those offerings and they’re all full of empty promises for the transformative abilities of whatever “method” they’re selling. I’m not sure they’re related @momo1122 but there is a hell of a lot of nicking each others ideas/style in that world. Anyway Belief Coding now has its name in lights on the Advertising Standards Authority website and probably not for the last time from what I’ve seen.

PurpleChrayn · 13/10/2025 21:42

Bolleaux.

momo1122 · 13/10/2025 21:43

Yep @YouOKHun. What I find more concerning is that Satani created a "Brain Control Interface" and a patent for https://patents.google.com/patent/WO2015104647A3/en - and speaks about AI and digital twins on his IG, all things which have long been in place and are used without consent to map peoples thoughts, feelings, organs, etc.... So there is a hot soup in the mix.

WO2015104647A3 - Cognitively operated system - Google Patents

The present subject matter provides: a server and a method thereof; a communication device and a method thereof; and a controlled device and a method thereof. The present subject matter provides capturing of modification caused by the neural sign...

https://patents.google.com/patent/WO2015104647A3/en

JUMPINJACK28 · 14/10/2025 18:26

Ladies,I have literally just joined Mumsnet and have no clue how i landed up seeing this thread-but I must ask...is it normal practice to rip an individual/company or organisation to shreds without either actual fact based information-not 'I was talking/gossiping to ...' or indeed the individual or representative of the company being present to discuss/defend themselfs??

It would appear im witnessing Slander?which the tone within the comments would suggest would certainly not be condoned if some of the individuals commenting were facing the same type of prejudice....a lot of people extremely quick to jump on a band wagon here-which as I say i genuinely don't know anything about...im just shocked at the negativity...I honestly thought Mumsnet would attract a slightly higher calibre of contributers??!

thisfilmisboring123 · 14/10/2025 18:47

@JUMPINJACK28

This is a forum whereby anyone can start on a thread on whatever they choose.

OP asked people for their thoughts/experiences, which people have given.

Should people only write positive things even though they feel otherwise.

I’m sure if you google the subject, you’ll find plenty of the ‘high calibre contributors you’re looking for.

persephonia · 14/10/2025 19:10

JUMPINJACK28 · 14/10/2025 18:26

Ladies,I have literally just joined Mumsnet and have no clue how i landed up seeing this thread-but I must ask...is it normal practice to rip an individual/company or organisation to shreds without either actual fact based information-not 'I was talking/gossiping to ...' or indeed the individual or representative of the company being present to discuss/defend themselfs??

It would appear im witnessing Slander?which the tone within the comments would suggest would certainly not be condoned if some of the individuals commenting were facing the same type of prejudice....a lot of people extremely quick to jump on a band wagon here-which as I say i genuinely don't know anything about...im just shocked at the negativity...I honestly thought Mumsnet would attract a slightly higher calibre of contributers??!

I think some people here have a very finely tuned radar for MLM, scams and cults. It is most unladylike!!!

ObtuseMoose · 14/10/2025 19:13

You're not witnessing slander because, well, I'll let you work that one out for yourself.
Oh and welcome to the Internet, it appears to be your first day.

Hobnobswantshernameback · 14/10/2025 19:19

Starting your post with "ladies " is a cracking
way of showing you're a patronising mansplainer who needs to fuck off back to mansplaining land
HTH

YouOKHun · 14/10/2025 19:23

@JUMPINJACK28 don’t worry you’re not witnessing slander nor are you witnessing gossip. Perhaps you’d like to “accidentally end up” on the ASA website and see what the ruling says about Jessica’s false claims regarding depression treatment and research?

If the shower of charlatans at Belief Coding have good lawyers they will know not to start challenging any of the critics or attempting to defend themselves against the facts of their conduct. The ASA is unlikely to uphold complaints (1 October ruling was the second time BC has had attention from the ASA) that are gossip or slander so it’s safe to conclude they have evidence of the false health claims and false stats.

You must try harder to come across as a neutral bystander who just happened to stumble across this thread, and if you need some instruction on being a better liar then I can recommend coaching from one well practiced liar who once competed on a BBC show called the Apprentice.

YouMightLikeCats · 14/10/2025 19:30

YouOKHun · 01/10/2025 01:56

Oh that’s why Jessica has been dirty deleting https://www.asa.org.uk/rulings/bccr-ltd-a25-1297374-bccr-ltd.html

Oh that's a doozy!

...Further to that we noted that the sample size of six women for the control group, was very small.

Grin

We considered that BCCR had not supplied adequate evidence to substantiate the claims made about the efficacy of belief coding in treating anxiety, nicotine addiction, bed wetting, ear pain, back pain and fibromyalgia. We therefore concluded that the ad was misleading. On that point, the ads breached CAP Code...

Hobnobswantshernameback · 14/10/2025 19:31

I can't wait for @JUMPINJACK28 comes back to share more of his wisdom with us

Lyn348 · 14/10/2025 19:52

JacklinWA · 18/09/2025 09:15

I’ve actually worked with Jessica, and she is genuine. She’s not someone just throwing around buzzwords, she’s spent years studying how the brain and our thoughts work, and she has a strong background in neuroscience. She’s a skilled coach and knows how to hold space in a safe and professional way.
From my own experience, she doesn’t offer “quick fixes.” What she does is guide people through tools that help shift deep-seated beliefs, and that process can be powerful. Of course, like with any personal development work, it only works if the person is open and engaged.
I completely understand your concern about vulnerable people being taken advantage of, but in Jess’s case, she’s the real deal, knowledgeable, ethical, and truly committed to helping people. She is a good person.

Years spent studying how our brain and our thoughts work huh? So what qualifications has she got exactly? And what does 'a strong background' in neuroscience actually mean?

I guess you deal in word salad as much as she does.

YouOKHun · 14/10/2025 19:55

@YouMightLikeCats and the funny thing is that Kyle (JC’s so-called social media manager) was, it appears, persuaded to take the blame for their false stats by saying he allowed AI to feed him a false number he then used totally innocently. This was the excuse JC also, very unwisely, gave to the ASA when they asked why BC was quoting specific numbers that couldn’t be verified. So that porkie lie is recorded for prosperity by the ASA.

What the ex Forever Living “social media manager” forgot was that the dodgy neuroscientist had been quoting the 83% depression cure rate all over social media in his capacity as the “researcher” and JC had also quoted it. So it seems unlikely that AI randomly came up with the dodgy stat and it certainly has never given me any numbers based on BC research because AI doesn’t seem to think Belief Coding has done any research (unless you count asking six paid up members if they feel a bit better or transformed after an afternoon of BC gaslighting in a windowless conference room in a Holiday Inn).

JUMPINJACK28 · 15/10/2025 21:47

I have no clue who this Jessica is or Belief Coding and couldn't give a hoot tbh...as one of you pointed out I literally joined the online world a few days ago...and what I've seen on here is horrid! I cant really understand why, if you have no direct experience with a company or person you would feel the need to even comment nevermind go out your way to dig up sh#t on people...that seems like a weird way to spend your time! I thought that kind of stuff was reserved for curtain twitchers and people with too much time on their hands and living very shallow lives 😬Thank you for being so welcoming 'Ladies'🤔 🤣 🤷‍♀️