Men ‘feeling excluded’ from John Lewis ad

[Moro93]

I just watched the new John Lewis Christmas advert on YouTube. I just spent the whole time laughing at how the comment section is filled with men complaining about the lack of men in the ad!

Their fragile male egos are being shattered because men aren’t at the forefront of a Christmas ad. We women should hang our heads in shame and solidarity for the poor, excluded men 🥲

Bring back the snowmen and animals. Sick of reading humans moaning.

Totally agree about culture wars being stoked by AI and 'interested' political factions.

Life is calmer, saner and more balanced if you step back from the comments sections of the internet and social media and instead get your experience from real life.

It doesn't help if the media / YouTube / social media amplify talking points for people which feeds their anger.

There was an interesting gender divide in the US election - and how different are the algorithms for men, women - and especially "angry young men"

I have a Dh and two sons and all three are not the least bit interested in the various Christmas ads or how they are not represented! The one with the Robin only features a man as the main character.
JL could have had a woman looking for a present for her brother , but someone would have moaned about that ( why couldn't he buy his own present ? Etc ! lol)

True - but unfortunately it does influence those who are online

The male snowman went shopping for the female snow woman once. Did anyone moan ?

When people say woke I wonder how asleep they are.

Come off it if the ad was 100% men and no women there would be fury and outrage. Christmas is about families so why exclude loved dads and grandfathers. Anyway there were men in it. I spotted some drag queens.
Edited because of auto correct's bizarre word choices.

Thankyou.

They have David Beckham advertising air fryers cooking a ton of food. Do women feel excluded by this ? ., probably not
( plus we knew he probably has a chef to do their Christmas dinner anyway )

I think the misinformation, aggression and friction online is already wearying a lot of people and damaging people's equilibrium and perhaps mental health.

Perhaps a time will come when people become so tired of it all they walk away.

I think women are the titans of consumer spending at Christmas, aren't they? Seems like a safe bet to appeal to them in adverts

This, this, this!

And please put this on the Boots ad thread.

These are ADVERTS. The very fact that everyone gets so sucked in creates exactly the fertile ground that culture wars, misinformation etc feed off.

@cakeorwine
The Democrats were disappointed by the lack of sustained support from women. They believed,as a lot of us did, that the female electorate would vote in significantly larger numbers for Harris. Many women did not support her or the Democrats sadly.
The sustained attack on toxic masculinity by the Democrats backfired and the guy on the Today programme this morning recognised that it did not work in their favour from men or women.

True . If it was left to men to sort out Christmas there would not be one .

Every time we see a culture war argument develop we should ask ourselves 'in whose interest is this division being stoked?'

I guess people who vote for a man who boasts about grabbing women by the pussy aren't going to be interested in attacking toxic masculinity.

What sort of woman (or decent man) doesn't feel the need for a sustained attack on toxic masculinity?

Bit hypocritical when we all know there would be countless threads complaining on here if it were the other way around.

The pro dog/anti dog culture war so prevalent on here is the strangest one. Who benefits from that?

If people had the capacity to do that there would have been no Brexit.

Woke basically means anything you don't like.
I prefer to use words not originally used to combat racism to express my dislike of something.

I didnt even notice if im honest, just thought how rubbish and pointless the commercial was.

Its bad enough daft women crying and bawling over xmas adverts without men trying to get in on it.

@SweetSixty
It sounds as if you are suggesting that you only allow the vote to certain people. It doesn't work like that.

And he is a male carrot. I mean a carrot, how much more phallic can a cartoon hero get? I suppose we should be thankful that when the Aldi creative team got together to brainstorm their Christmas icon they vetoed calling him Dick.