Just seen the Sure ad for their heat activated deoderant with the woman running up the stairs.
She's wearing a sports/running blade but has a shoe on it. Is that normal? The only other times I've seen people running with blades they've not got a shoe on it. There was also a campaign I saw about getting Nike to sell single shoes to amputees.
Is this Sure making an attempt at representation but missing the mark or is it something you would actually do?