Is it general knowledge that Lyle's golden syrup had a biblical quotation on the tin?

[DwightDFlysenhower]

Out of the strong came forth sweetness.

I think I've known since being little (and my family aren't particularly religious).

A professor of marketing in London thinks:

"The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was [sic] to go viral on X or TikTok."

So two questions:

a. Did you know it was from a bible story?

b. Would it make any difference to you buying it?

(I actually like the design of the rebrand, and do think a dead lion is a bit of an odd thing to have on your syrup, but I don't think that Britain's tradition of "cultural Christianity" would put people off buying something in their weekly shop!)

I don’t know but isn’t this the second thread about Lyle’s golden syrup in as many days?

I just remember the dead lion and bees… fascinated me as a child.

Never heard of the story. I also never noticed it's a dead lion with a swarm of bees.

I haven't seen the first one, I've just read the BBC news article about the rebrand!

Perhaps there's more around at the moment because people put it on pancakes and it Easter nests?

yes I knew
no it neither encourages me to buy it nor puts me off buying it

I do quite like the weirdness of it

Yes I knew this.
It's biblical cos Tate and lyle was originally a Quaker company like Rowntree, Sunlight Soap and Cadbury

Yep. My grandmother adored both baking and the more gruesome old testament stories. My favourite is Jael and her tent peg.

Yes. And I’m glad they’re getting rid of it.
Horrible logo.

Yes I knew it was Biblical and it is irrelevant for me in buying the product, although I do quite like the old fashioned packaging!

I knew it was a lion and bees, and that had some biblical reference. I couldn't have given the quote. I also didn't know it had changed!

Not happy about this. Where's the dead lion!

No and no.

Yes and no

A) yes
B) no

I did know it was from a bible story - and while I liked the quirkiness of this it didn't influence me buying or not buying it.

It's from the story of Samson in the Old Testament. Samson was a special baby, he made a vow with god to never cut his hair and god granted him strength. On the way to a town to meet his future bride he walked off the path and killed a lion with his bare hands. A few weeks later, he went back to the spot to see what was there and found a bees nest inside the carcass. He made a riddle out of this to challenge the groomsmen at the wedding. They couldn't guess because of course no one but Samson knew about the bee nest and the lion. His fiancé pestered him to tell her because the groomsmen threatened to burn down her house if she didn't help answer the riddle. She found the answer and told them and of course they solves it and Samson was furious.

Quite a lot of slogans come from the Bible.

Most liberal TikTokers with “be kind” and “share love” quotes probably don’t realise they are “preaching the gospel” - or at least sharing the foundations of many religions.

They haven’t chosen a popular quote so I doubt it would make much difference.

It’s the Samson story, isn’t it?

England, along with the majority of Europe, was deeply rooted in Christianity. You can see the indelible mark on our heritage all around you, just look at the magnificent cathedrals that dot the landscape. Most of us celebrate Christmas and Easter don't we?

To answer your questions:
a. Yes.

b. I feel less inclined to buy it since they've rebranded.

Yes I knew, it already went viral years ago at the same time people realised there was a bear on the toblerone packaging.

Before that I assumed the lion was dead and they were flies buzzing overhead.

Yes and no.

its all bonkers as the story is about honey not syrup…

I like it because it's English and a bit bizarre. Don't get the rebrand.

I'll tell you a funny story. I was waiting at the bus stop when I overheard a heated exchange between an English gentleman and a man who appeared to be of Arab descent. The English man seemed irked by the Arab's use of the word "Allah," not realizing that the man was actually, as he corrected, a Christian.
The English man's frustration was evident when he muttered "For God's sake," to which the Arab man couldn't help but point out the humorous irony of the situation.

Even today English folk often use phrases like "Oh my god," "bless you," and "for goodness' sake."

I've known it for over 60 years. I was fascinated by the tin as a small child.

If it and the lion are going, I'll be quite sad.

I was aware...though its not a story I know well.
It doesn't bother me in buying it, not that I buy it particularly frequently.

I can't put my finger on it exactly but it bothers me slightly that they feel they have to erase their history, and religious references "in case it goes viral on tiktok". And as this change fades into history, can easily rear its head anyway in the stupid "10 brands that have a dark past you didn't know!" articles, or similar.

Perhaps I don't understand, but if I was offended by the origin of a brand, or beliefs of its creator(s) - I wouldn't buy the brand - and no amount of removing imagery will convince me otherwise.

Yes I did know and no it wouldn’t put me off buying it - the rebrand does though slightly. I see they are keeping it for the “classic tin” which rather begs the question, why bother at all?