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Is it general knowledge that Lyle's golden syrup had a biblical quotation on the tin?

95 replies

DwightDFlysenhower · 20/02/2024 16:27

Out of the strong came forth sweetness.

I think I've known since being little (and my family aren't particularly religious).

A professor of marketing in London thinks:

"The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was [sic] to go viral on X or TikTok."

So two questions:

a. Did you know it was from a bible story?

b. Would it make any difference to you buying it?

(I actually like the design of the rebrand, and do think a dead lion is a bit of an odd thing to have on your syrup, but I don't think that Britain's tradition of "cultural Christianity" would put people off buying something in their weekly shop!)

OP posts:
eternalopt · 20/02/2024 19:37

(Tins are staying the same apparently- just squeezy jars and other products changing)

MandyMotherOfBrian · 20/02/2024 20:39

DwightDFlysenhower · 20/02/2024 17:04

It was really the London academic that made me want to post.

I wonder if she knows about Quaker Oats?

Quaker Oats are not a Quaker business or even a religious business - which I find really weird, where are Trading Standards when you need them eh? Apparently the Society of Friends have protested about the Quaker name being used when the company has been less than honest and trustworthy.

thingsineverthoughtidsay · 20/02/2024 20:41

No. I never even noticed there was a lion or bees on the logo. All I could tell you was the name of the product!

RancidOldHag · 20/02/2024 20:43

a) yes
b) no

It's the oldest bit of branding in continuous use, isn't it?

CranfordScones · 20/02/2024 20:56

A) Yes, I knew from a young age - not particularly religious upbringing.
B) I'm less inclined to buy following the rebrand.

Like many things, the Aldi one is just as good.

QueSyrahSyrah · 20/02/2024 21:01

I only learnt today that the lion is dead, presumably from anaphylactic shock, so we can safely say I didn't know about the religious quote.

rwalker · 20/02/2024 21:05

Don’t care

OOBetty · 20/02/2024 21:09

I had no idea the words were a biblical reference
I did not realise the lion was a dead lion
I did not realise the stuff floating around the lion were bees.

Ive always bought it and will carry on doing so but the whole image thing completely passed me by.

WhatsTheUseOfWorrying · 20/02/2024 21:14

There should be more labels like that.

I’m thinking of launching a range of baked beans with a depiction on the can of Christ talking to Nicodemus with “The wind bloweth where it listeth, and thou hearest the sound thereof”

HRTQueen · 20/02/2024 21:21

I thought the lion was sleeping and bees were buzzing around him until recently

Have you ever read the labels on Dr Bronner soaps ? That is weird

DangerFrog · 20/02/2024 21:21

Yes, I was aware of the dead lion and the biblical source.
No, it won't affect my syrup buying habits.

The tins are iconic, glad they're keeping them the same.

QueSyrahSyrah · 20/02/2024 21:22

QueSyrahSyrah · 20/02/2024 21:01

I only learnt today that the lion is dead, presumably from anaphylactic shock, so we can safely say I didn't know about the religious quote.

And to answer the OP's question, absolutely wouldn't put me off either way. Old dead religious lion, new friendly lion, still the same sugary goodness on my porridge.

Sparticle · 20/02/2024 21:27

ArsMamatoria · 20/02/2024 17:09

The image of bees emerging from a corpse predates Christianity: the Romans believed that bee colonies spontaneously generated from the dead bodies of sacrificial bulls. Virgil refers to this belief in Book 4 of the Georgics (an allegorical and political poem on farming).

Just an extra little fact for you all!

Nice to see some proper Classics in MN for a change Grin

AccidentallyFabulous · 20/02/2024 21:43

WhatsTheUseOfWorrying · 20/02/2024 21:14

There should be more labels like that.

I’m thinking of launching a range of baked beans with a depiction on the can of Christ talking to Nicodemus with “The wind bloweth where it listeth, and thou hearest the sound thereof”

If this works out, would you like to collaborate with me on a Jael-themed collection of camping equipment?

WhatsTheUseOfWorrying · 20/02/2024 21:59

AccidentallyFabulous · 20/02/2024 21:43

If this works out, would you like to collaborate with me on a Jael-themed collection of camping equipment?

Absolutely. The Jael range would go wonderfully with a portfolio of ‘Eglon’ camping and cooking knives.

MrsWombat · 20/02/2024 22:02

(a) Yes, but I live vaguely near their Silvertown factory, and have relatives that used to work there, so I possibly pay attention to the brand more than most.

(b) No

ErrolTheDragon · 20/02/2024 22:09

Absolutely. The Jael range would go wonderfully with a portfolio of ‘Eglon’ camping and cooking knives.

I suppose the Lot family salt collection would be a bit tasteless.

eatsleepfarmrepeat · 20/02/2024 22:11

For anyone who is interested, Silver Spoon golden syrup is grown and produced by UK farmers in the UK, it’s a great low mileage alternative and there are no biblical quotes of dead lions on the packets 🥂

WhatsTheUseOfWorrying · 20/02/2024 22:14

ErrolTheDragon · 20/02/2024 22:09

Absolutely. The Jael range would go wonderfully with a portfolio of ‘Eglon’ camping and cooking knives.

I suppose the Lot family salt collection would be a bit tasteless.

Nonsense. Great idea. We could sell all these at the shop at the ‘Jezebel Experience’ pony trekking centre.

ErrolTheDragon · 20/02/2024 22:19

Nonsense. Great idea. We could sell all these at the shop at the ‘Jezebel Experience’ pony trekking centre.

Dog friendly?

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