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I never actually realised that Tate and Lyle Golden syrup had a dead liion on it surrounded by bees

156 replies

cakeorwine · 19/02/2024 22:12

And now the "woke" brigade have "forced" them to change it to a lion instead because it offends children,

Woke brigade forces Lyle’s Golden Syrup to ditch iconic logo | UK | News | Express.co.uk

Granted, I haven't had it for a while but I never really looked too much at the image.

I can though see why they might want to update the image - brands do that kind of thing and I am not sure it has anything to do with being "woke".

Woke brigade forces Lyle kitchen staple Lyle's Golden Syrup falls victim to woke

The sugary treat's makers have changed its iconic labelling because it is offensive to youngsters.

https://www.express.co.uk/news/uk/1868440/lyles-golden-syrum-victim-wokeism

OP posts:
Thread gallery
7
Runningwildish · 20/02/2024 09:14

EBearhug · 20/02/2024 01:31

A dead lion's one thing, but if you're going to be woke, cane sugar had a fair bit to do with slavery, which is surely more of a concern than dodgy tales from the Bible?

I went to the Tate Gallery recently, they had a sign up saying their business was started after the abolition of slavery.

MorrisZapp · 20/02/2024 09:15

UtopiaCookbook · 19/02/2024 23:40

It’s reminding me strongly of a big-format illustrated Bible someone gave me when I was young, in which Jesus was both (1) credibly Middle Eastern-looking and (2) very attractive…

I remember that hot Jesus! He was up there with Nicholas Lyndhurst in Butterflies for me. Happy days.

Hugmorecats · 20/02/2024 09:15

A long time ago, people used to think that bees were born from dead animals (before they knew about their natural lifecycles). This was because flies were often seen around dead animals and there was confusion between the habits of bees and flies.

UtopiaCookbook · 20/02/2024 09:17

MorrisZapp · 20/02/2024 09:15

I remember that hot Jesus! He was up there with Nicholas Lyndhurst in Butterflies for me. Happy days.

Oh, I’m glad someone else remembers Hot Jesus! The illustration where he and (slightly less hot, possibly because of the animal skin outfit) John the Baptist are semi-clad in the river Jordan was smoking…

hazcheeseburgerinparadise · 20/02/2024 09:29

There's quite a good article in The Times that explains the reasoning behind the old logo. Although I had no idea the lion was dead, I quite like the old logo and saying behind it. See attached image.

From The Times:

"Lyle’s Golden Syrup and its green and gold packaging have remained virtually unchanged since the product was launched in 1881. Abram Lyle, who founded the brand, was a religious man and is thought to be behind the decision to include the analogy on the tins."

I never actually realised that Tate and Lyle Golden syrup had a dead liion on it surrounded by bees
hazcheeseburgerinparadise · 20/02/2024 09:32

Forgot to include the other two pics for further explanation.

I never actually realised that Tate and Lyle Golden syrup had a dead liion on it surrounded by bees
I never actually realised that Tate and Lyle Golden syrup had a dead liion on it surrounded by bees
BishyBarnyBee · 20/02/2024 09:55

MrsCarson · 20/02/2024 08:41

I hope they dig their heels in and refuse to change the can. and If all those wokies stop buying it in protest, they'll be missing out on the deliciousness. I doubt they'd make a dent in sales.

If you believe there are "wokies" campaigning against this, you will probably believe anything the Express prints. It will be an internal decision to modernise the design. Personally I think it would be a mistake as I like a bit of nostalgia in my baking - Bero cookbook, anyone? But I guarantee nobody, woke or otherwise, has ever based their golden syrup buying decisions on whether the tin features a dead lion or not.

It's all part of an ongoing campaign to pretend the "wokies" are stealing away all that we hold dear and, by implication, you need to vote conservative to protect our traditional British Values. Not journalism. Just silly fearmongering.

catscatscurrantscurrants · 20/02/2024 10:16

I had a copy of that Illustrated Children's Bible too. The picture of a very red, leathery-winged Satan taking off when Jesus told him to get lost was horrible. I was really scared of it!

Peaceandquietandacuppa · 20/02/2024 10:20

BishyBarnyBee · 19/02/2024 22:35

Who are this "woke brigade?"

Can anyone join or are there specific membership requirements?

😂😂 I’ll join!

It really makes me laugh because the ones throwing the ‘snowflake’ term around are the ones acting like toddlers any time they don’t like something. Yet they think ‘snowflakes’ are the over-sensitive ones.

MrsCarson · 20/02/2024 10:29

@BishyBarnyBee I doubt they are, however that is what the op named those opposed to the can, so there we are. I still hope they dig their heels in and not change it.
I have my old Bero book from the 70's Cookery class and rarely need it as the recipes are stuck in my head after all these years. Syrup seems to be mostly in porridge in our house now days.

Peaceandquietandacuppa · 20/02/2024 10:29

MrsCarson · 20/02/2024 08:41

I hope they dig their heels in and refuse to change the can. and If all those wokies stop buying it in protest, they'll be missing out on the deliciousness. I doubt they'd make a dent in sales.

What are you even on about - ‘wokies’ 🤣 there’s not actually any evidence in the article that anyone has complained. The company have chosen not to feature a dead lion on their packaging for the squeezy bottles. It’s a non-issue, can you not see the Express is clearly just trying to generate clicks on the article by using inflammatory language? Maybe it is even the manufacturers trying to drum up publicity for their product. Don’t just blindly believe everything you read….

MrsCarson · 20/02/2024 10:31

cakeorwine · 19/02/2024 22:12

And now the "woke" brigade have "forced" them to change it to a lion instead because it offends children,

Woke brigade forces Lyle’s Golden Syrup to ditch iconic logo | UK | News | Express.co.uk

Granted, I haven't had it for a while but I never really looked too much at the image.

I can though see why they might want to update the image - brands do that kind of thing and I am not sure it has anything to do with being "woke".

@cakeorwine Here read the OP, thats where it came from, RTFT.

Piggywaspushed · 20/02/2024 10:49

You seem not to understand the speech marks the OP used or to have read her final sentence?

itsmyp4rty · 20/02/2024 10:57

Oh dear god, I thought he was just having a little rest there.

DamnSpots · 20/02/2024 11:01

It does look as though the change is only on the bottles though. Interestingly, they don't mention the change at all on their own website, just show it on the bottles, but in 'Our Story' they talk about how the tins won a Guinness World Record in 2007 for having the world's oldest unchanged packaging for the tins. I'd be surprised if they would let that go.
Interesting marketing choice though to have two different logos floating around - flies in the face of a lot of golden branding rules..

https://www.lylesgoldensyrup.com/our-story/

Our Story | Lyle's Golden Syrup

https://www.lylesgoldensyrup.com/our-story

JKBH2728 · 20/02/2024 11:04

I think i just assumed the lion was asleep. And it's not a real lion anyway 😂

DeanElderberry · 20/02/2024 12:18

I read the Bible cover to cover recently, and got all the bits in between the stories I was familiar with - including the dead lion and the bees, we were told about that in Junior school - and I think Samson was my least favourite person, against wide and varied competition. Not only an animal-abusing psycho but also a nitwit, Delilah had already asked him the 'what would make you lose your strength?' question three times (and called his enemies in three times to check was it true) before he decided to tell her the true answer. Fool me once, shame on you, fool me wise shame on me, fool me four times?

Idiot fox torturer got was what was coming.

Had to remind myself he's a mythic figure, not an actual person.

MadeOfAllWork · 20/02/2024 13:23

EBearhug · 20/02/2024 08:13

I am now wondering what's on the black treacle tin.

The best thing on the blank treacle tin is the note on the lid telling you to throw it away without opening once the expiry date had passed.

MadeOfAllWork · 20/02/2024 13:25

DamnSpots · 20/02/2024 11:01

It does look as though the change is only on the bottles though. Interestingly, they don't mention the change at all on their own website, just show it on the bottles, but in 'Our Story' they talk about how the tins won a Guinness World Record in 2007 for having the world's oldest unchanged packaging for the tins. I'd be surprised if they would let that go.
Interesting marketing choice though to have two different logos floating around - flies in the face of a lot of golden branding rules..

https://www.lylesgoldensyrup.com/our-story/

I think that the colouring and general style is enough of a logo

UtopiaCookbook · 20/02/2024 13:27

catscatscurrantscurrants · 20/02/2024 10:16

I had a copy of that Illustrated Children's Bible too. The picture of a very red, leathery-winged Satan taking off when Jesus told him to get lost was horrible. I was really scared of it!

Yes! I’m having flashbacks here!

SinisterBumFacedCat · 20/02/2024 13:42

shielder · 20/02/2024 07:00

assumed it was having a snooze

..and dreaming about bees

WeAreBorg · 20/02/2024 13:43

UtopiaCookbook · 20/02/2024 09:17

Oh, I’m glad someone else remembers Hot Jesus! The illustration where he and (slightly less hot, possibly because of the animal skin outfit) John the Baptist are semi-clad in the river Jordan was smoking…

Do you er, happen to have any links to this adaptation? Just for purely educational purposes of course. I remember thinking Jesus seemed really unattainable, but optimistically thought I could probably have got J the B if I was around at the time. A lot of the other hot ones, e.g Noah, were already married

EBearhug · 20/02/2024 14:18

MadeOfAllWork · 20/02/2024 13:23

The best thing on the blank treacle tin is the note on the lid telling you to throw it away without opening once the expiry date had passed.

Edited

My tin is probably years old. But it's a form of sugar - how can it go off?

EBearhug · 20/02/2024 14:28

I don't know if my Children's Bible is the same one, but Jesus is unfeasibly blonde.

I never actually realised that Tate and Lyle Golden syrup had a dead liion on it surrounded by bees
EBearhug · 20/02/2024 14:30

Also, unfeasibly towelled. I mean, you just wouldn't let all that drape in the water, you'd gather it up round your thighs.