Small mystery from 1883. What does this name say and who was Percy Cooke?

[BatsVSBelfrys]

I've picked up an antique jewellery box on my travels - it's very battered and has seen better days but that's all part of the charm I suppose!

Anyway, it has a brass plaque screwed into it. I 'think' it says A D Gough but I'm unsure of the U in Gough. Can you make it out?

Also it was made by Percy Cooke 194 Regent street. (Doesn't add London but I'm assuming this?)

Google doesn't throw up anything - can anyone assist?

Thanks!

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