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Clothing company Zara and Palestine

93 replies

PackageCount167 · 17/12/2023 08:40

Zara is facing a massive boycott after their latest ad campaign which featured corpses in shrouds...I wonder what the creative team behind it were thinking??

Clothing company Zara and Palestine
OP posts:
naughtynine · 17/12/2023 10:29

I've worked in fashion do people understand supply chains & logistics. So Zara shot the ad, produced the clothes & got them into stores since the 27/10? 🤔

Southpoint · 17/12/2023 10:29

Vanessa Perilman’s comments were just disagreeing with the model in 2021. The Spanish people do not seem to walk on eggshells to tell their views. Most of the world does not tbh.

Peablockfeathers · 17/12/2023 10:30

I also think it’s actively harmful because it will make people feel like they’re doing something to prevent the slaughter by simply boycotting Zara. It’s a pure virtue signal which will have no good effect whatsoever on the people that need help.

Its not actively harmful even if its not activekt beneficial. Money is powerful and all most can do is withdraw spending money with companies that don't align with their views; I do the same with women's rights. Most people don't boycott because they think it'll help people on the ground, but because they can and because it demonstrates they don't agree with their values which is better than nothing. I don't agree with forced boycotts or people belittling or abusing those who don't also boycott, but I think its a good tool in this capitalist society.

naughtynine · 17/12/2023 10:31

To me it's clearly set in an atelier & it's about the creative process, usual fashion bs.

TheCountessofFitzdotterel · 17/12/2023 10:31

The model in the Zara ad isn’t even dressed in any way which suggests she is meant to be a Palestinian Muslim.

ADpackage · 17/12/2023 10:32

typos

naughtynine · 17/12/2023 10:33

People aren't going to stop shopping in Zara or any of the other Inditex.

Wasn't there a controversy some years ago about a star on pjs?

naughtynine · 17/12/2023 10:34

Other Inditex brands.

ADpackage · 17/12/2023 10:34

Again, bodies wrapped in white shrouds amidst rubble. Children’s bodies emerging from rubble covered in dust.

And yet again, not about whether the campaign was deliberate or not. There are too many similarities and there should have been more sensitivity at a time when people are grieving for what’s going on in Palestine.

Not sure what Ukraine has to do with this. If you are not offended by these images then good for you. Many people are.

Clothing company Zara and Palestine
Clothing company Zara and Palestine
backtowinter · 17/12/2023 10:35

@mindthespace Ever heard of the Crimean Tatars?

I'm making a point of visiting Zara next time I'm in town. The muppets attacking the Glasgow store sums up the mentality of sheep like behaviour

tiktokontheclock · 17/12/2023 10:37

Yes it was shot back in July. But their comms team should have known the image could be seen as inflammatory and delayed going live / not posted at all

naughtynine · 17/12/2023 10:37

Hasn't Zara removed the images and apologised but they should still be boycotted?

TheCountessofFitzdotterel · 17/12/2023 10:38

It’s a studio fgs! It’s playing on the idea of humans as mannequins and sculptures. That’s why one of the models is standing in the type of box used to transport sculpture surrounded by packing material and there’s a statue in one image and a mannequin in the other to make the connection explicit. It’s about objectification not war.

naughtynine · 17/12/2023 10:39

But their comms team should have known the image could be seen as inflammatory and delayed going live / not posted at all

Isn't the point though that they like many others didn't see the link, I don't see anything remotely war zone like in the images.

Southpoint · 17/12/2023 10:40

The people boycotting probably never even buy there. Who has time for this non sense? I bet this won’t affects ZARA profits at all.

We are going backwards with this mentality. It is toxic and it would be harmful to Western countries if people join to support this madness.

Perhapsanorhertimewouldbebetter · 17/12/2023 10:43

There are plenty of reasons already to avoid Zara (and similar fast fashion companies), however it is a very stretched association to make that image about any war, let alone specifically Palestine. Those who use SM for their info will make this a moral crusade though, to make them feel like they're making a difference.

TheCountessofFitzdotterel · 17/12/2023 10:43

A figure standing in a sculptural pose, next to a sculpture, wrapped in cloth, is a sculpture not a shrouded corpse.
The figure is not arranged in any way to represent a dead body, which do not generally pose like that.

EvelynBeatrice · 17/12/2023 10:43

More generally I'm sick of the 'arty' advertising adopted by these idiotic clothes sellers - the constant prioritisation of 'style' over function. Why can't we just see the clothes in good light without a porno or sick theme? You know- the things we're being asked to buy.
I recently came off the Jigsaw website without buying my intended gifts because I was disturbed by the depiction of a woman with twisted facial expression balanced on a window ledge .... why oh why?!

LeaveBritneyAlone · 17/12/2023 10:44

Cheeesus · 17/12/2023 08:44

I don’t know about the rest of the campaign, but that photo is clearly a mannequin in an artist’s studio.

Exactly

It just some wanky fashion campaign.

I worry for people who link two things unrelated like this. Also Israel/Palestine is not the world only conflict

Iftheresawilltheresaway · 17/12/2023 10:49

TheCountessofFitzdotterel · 17/12/2023 09:32

Who has made the connection with Palestine and why?
When you say they are facing a ‘massive’ boycott do you have any evidence of this? After all that would be a lot of people just following like sheep and not looking into how plausible this actually is. Is this something you are hoping to bring about by posting it on here?

The Zara store in Glasgow City Centre has had to close its doors twice this week due to protesters outside.

TheCountessofFitzdotterel · 17/12/2023 10:56

Iftheresawilltheresaway · 17/12/2023 10:49

The Zara store in Glasgow City Centre has had to close its doors twice this week due to protesters outside.

Show quote history

Wow.

Sceptre86 · 17/12/2023 10:59

Posting this was always going to be polarising on musmsnet. Why would anyone connect it to Ukraine they don't bury their dead in white shrouds? People can buy clothes from wherever they like, I find Zara sizing shit and the quality no better than other similarly priced stores.

@Southpoint she was out and out racist to him. The only reason she apologised was due to backlash. He had every right to post her comments publicly.

ADpackage · 17/12/2023 11:05

Re Vanessa Perilman, not sure how these comments aren't explicitly racist:

“Maybe if your people were educated then they wouldn’t blow up the hospitals and schools that Israel helped to pay for in Gaza,” a screenshot of Perilman’s message to Harhash reads. “Israelis don’t teach children to hate nor throw stones at soldiers as your people do.”

Given this history, Zara should apologise and I'm glad they did. The adverts offended a great many people and they should acknowledge that.

If you are not offended by the campaign, great. If you can't see any parallels between the images and those coming out of Gaza, fine. But many people do and as such Zara should apologise and be accountable for the images they produce and publicise.

naughtynine · 17/12/2023 11:06

Vanessa Perilman

Did she shoot the campaign? Come up with concept?