", females are more likely to use social media sites when compared to males (Kimbrough, Muscanell, & Guadagno, 2013), and are more likely to use visually-oriented social media platforms, such as Instagram, Snapchat, Pinterest, and Tumblr (Lenhart et al., 2015). Research has also indicated females are more likely than males to use Facebook for posting public messages and content and for photo sharing (Hargittai, 2007)."
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which seems to be saying the women post to get attention.