What’s happened to jack wills

[Wonkydonkey2]

I used to think some of the jack wills clothing was nice I had a lovely black and white tweed skirt a really lovely jacket some tops. My local jack wills closed a while ago and I haven’t noticed it since. I recently saw it in the local sports direct what’s happening to it. It used to be a country style brand but it’s completely changed loads of tracksuits nothing like it used to be and seems to be a lot cheaper why do brands to this they’ve completely changed there target audience and brand

Mike Ashley happened

I was wondering this the other day and came across this article, it's not like it used to be and I used to have some nice stuff from there!

https://www.vice.com/en/article/m7gbjn/jack-wills-wants-to-forget-its-posh-past

I always think of it as something 14-17 year olds like

Exactly this !

It’s such a shame I wanted to find a similar skirt

Didn't it go busy? So resurrected under new management with new vision.

Jack Wills is the shop on the high street that I'm most sad about! I loved it in the late 2000s! It was so different to anything else around at that point. I quite liked the hoodies with Jack Wills written on it- I always felt that their clothes were quite happy and I did feel quite posh wearing it when I was a teenager! I think Sports Direct moved it away from the original brand and it just looks like any other sportswear brand now

It’s it just a case of it was trendy, then it stopped being trendy, and they ran out of money so sold to the highest buyer