I've been on Match for a month.
I wrote, I think, a consise but interesting profile, including a number of varied interests. I used recent photos, some smiley head and shoulders ones and a full length one doing sport.
I'm 50, youngish looking, I believe, and in decent shape. Not glamorous, but not unattractive, or at least I didn't think so.
I didn't get loads of responses, but those I did were either attractive (unlikely so) men in their 30s or men in their late 50s who'd taken no care with with their appearance or profile at all. From their photos they look like they don't take care of themselves at all, looked much older than men I know irl of similar age, but they'd put no effort into the dating profile either, given no information to start a conversation with. The messages were all "how ru ?" or similar. No effort at all.
I have a wide circle of friends, male and female, and have some options there but tbh for casual dating (after a long time out of the game) I'd rather keep it separate from friends, who are important to me. I'd been led to believe OLD was the answer, but not from this experience.
I suspect at least part of it is that attractive and interesting men my age are able to attract women 10/15/20 years younger, but what's a girl supposed to do? I can over look the appearance but not the lack of effort.