Just that really. Was having a conversation about people’s perceptions of various car brands recently and found it interesting. The original conversation stemmed from a disagreement over whether Volvo is a premium brand or not; they weren’t when I was a child—they seemed to be mainly driven by university professors—but now they are quite expensive and also
nice inside. Does that make them premium, or is it more about the perception of the brand (for example, everyone acknowledges that Mercedes, Audi, BMW, RR, etc are premium) that is the defining factor? Is Tesla premium or just cutting edge tech?