Cool brands for teenage boys

[questionsneverstop]

I need to buy some new clothes for my boy (14 years old). When he was in primary I always bought in Primark and H&M. He has lots of Nike and Adidas but I would like to explore other brands.
what is cool these days?

It can be slightly regional, but brands I see around are:
Goose and Gander
Nike
North Face
Tommy Hillfiger

My son wears Stone Island, CP Company, Montirex and Nike mostly.

Some Berghaus joggers and North Face thrown in too, but mostly the brands mentioned above.

Liverpool area, nearly age 13

This just goes to show how out of touch I am- I’ve only heard of half those brands! 🤦🏼‍♀️

Appealing to the hive mind….. I have a 13yo boy….. what affordable brands can u recommend please?! We are Surrey / London based.

Montirex, Berghaus, the Nike Miler t-shirts seem to be popular at the minute with lads that age too. Can get these brand t shirts around £30 in JD and they often do 20% offers (especially if you have a blue light card or can ask someone for a code)