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Middle class identifiers 2022

1000 replies

Pullandpush · 14/06/2022 08:06

I read a similar thread a few years ago & the main middle class markers were hummus, organic food, private education, boden, ski trips etc, farrow & ball..
Are these unchanged for 2022 or have the identifiers shifted?
Since the pandemic I've seen a rise in the "hipster" style MC especially the men, maybe the working from home has allowed them to relax into the unshaven, casual look which wasn't there a few years ago...
Private education seems to be on the wane but that may be due to the cost of living..
Any other main MC identifiers I missed?

OP posts:
ChazsBrilliantAttitude · 14/06/2022 18:22

I do love a coconut cortado 😉
I am also an urban beekeeper who will spend the winter making my own beeswax candles and wraps 😂
I still think my biggest MC signifier might be listening to TMS (Test Match Special)

On a serious note - the cultural capital issue hasn’t disappeared with the move to more rigour over internships. I am a financial services lawyer so my DC know what job options exist and can talk about them. They will go into an interview better prepared than someone who has no family background. I worked on a mentoring programme which helped people prepare for interviews etc. because the knowledge gap is huge.

sunglassesonthetable · 14/06/2022 18:25

On a serious note - the cultural capital issue hasn’t disappeared with the move to more rigour over internships. I am a financial services lawyer so my DC know what job options exist and can talk about them. They will go into an interview better prepared than someone who has no family background. I worked on a mentoring programme which helped people prepare for interviews etc. because the knowledge gap is huge.

Agree. 'Knowing what jobs exist'

Walkaround · 14/06/2022 18:28

sunglassesonthetable · 14/06/2022 18:20

Would you say, @sunglassesonthetable , that the purpose of marketing is to try and fool people that they can join a particular class and lifestyle by purchasing particular products? Not really. But you do sell 'a lifestyle'Or are you trying to advertise that certain social classes should not buy particular products, because they are not of the right social class? No. But some individual associations are not good. eg Prince Andrew has been dropped all round. ^
And if neither of these, then what does social class really have to do with it?^
As per theOP. Like it or not there are indicators. Which makes targeting easier for brands easier. The same way the internet throws ads up at you depending on what you take an interest in.

@sunglassesonthetable - are you not simply saying that you are selling a lifestyle and don’t really give a toss about actual social class? Why does pinning a lifestyle to a specific social class, rather than just identifying a lifestyle and flogging it, make a difference, if you don’t want to either exclude or con?

Tryhard40 · 14/06/2022 18:29

I live in a very MC area and around here it's:

Gousto boxes and the like being left out with the recycling
Having your own herb/veg patch
Having organic and/or specially-catered-to-your-dogs-palate dog food delivered
Sweaty Betty leggings (I'm on the verge of ditching mine as I hate the fact every other mum at school now wears them!)
Veja trainers (ditto)
Going on yogi retreats/glamping
Having your baby in a sling, preferably one of those cloth/shawl type ones that make you look like you're an earth mother
Brunching. The cafes around here are full to the brim from 10.30am with everyone "doing" coffee/oaty/muesli type breakfast with yogi berries and scrambled egg whites. No one seems to just have coffee round at one another's house anymore!
Electric cars
Garden rooms - every Tom,dick and Harry round here seems to be having them installed along with outdoor fireplaces/fire pits/sunken seating areas.
Oh, and grey staffy dogs - why does everyone suddenly have a staffy in a kind of trendy "griege" colour? 😂

CompoundV · 14/06/2022 18:33

ChazsBrilliantAttitude · 14/06/2022 18:22

I do love a coconut cortado 😉
I am also an urban beekeeper who will spend the winter making my own beeswax candles and wraps 😂
I still think my biggest MC signifier might be listening to TMS (Test Match Special)

On a serious note - the cultural capital issue hasn’t disappeared with the move to more rigour over internships. I am a financial services lawyer so my DC know what job options exist and can talk about them. They will go into an interview better prepared than someone who has no family background. I worked on a mentoring programme which helped people prepare for interviews etc. because the knowledge gap is huge.

I agree but the help is there at the Uni careers dept if your parents aren't in the know.
Btw - urban beekeeper! V cool hobby!

AnnieSnap · 14/06/2022 18:35

It depends how you define social class. Land Rovers etc are about money, which may, or may not be associated with class. Weber (who came after Marx) defined intellectual property as a marker, since eduction allows and individual to have more power/control of their lives. University educated professionals have more power/control than those who are uneducated for two reasons. One, because they can debate effectively, so argue their own case. Two, because they tend to have saleable skills. In addition to their jobs in the public sector, or for others, they can earn more money freelancing. Many working class people have a Land Rover (usually leased), designer clothes etc, but their financial situation is more fragile and can more easily go tits up than a middle class professional who may not be able to afford the Range Rover, or, as was said by a PP, be secure in their position in life and don’t choose to ‘flash the cash’. DH and I are middle class professionals. We are retired are not wealthy by any means. We spend a lot on travelling and did eat mainly organic food before the current inflation. Most of our money goes in travel. We have one 8-year-old Renault Scenic between us. We could buy a new one (and curtail the travel), but it does it’s job fine and we see no reason too.

DFOD · 14/06/2022 18:45

AnnieSnap · 14/06/2022 18:35

It depends how you define social class. Land Rovers etc are about money, which may, or may not be associated with class. Weber (who came after Marx) defined intellectual property as a marker, since eduction allows and individual to have more power/control of their lives. University educated professionals have more power/control than those who are uneducated for two reasons. One, because they can debate effectively, so argue their own case. Two, because they tend to have saleable skills. In addition to their jobs in the public sector, or for others, they can earn more money freelancing. Many working class people have a Land Rover (usually leased), designer clothes etc, but their financial situation is more fragile and can more easily go tits up than a middle class professional who may not be able to afford the Range Rover, or, as was said by a PP, be secure in their position in life and don’t choose to ‘flash the cash’. DH and I are middle class professionals. We are retired are not wealthy by any means. We spend a lot on travelling and did eat mainly organic food before the current inflation. Most of our money goes in travel. We have one 8-year-old Renault Scenic between us. We could buy a new one (and curtail the travel), but it does it’s job fine and we see no reason too.

I think this is too general a statement. Many “working class” jobs especially trades are very well paid and sustainable over the long term. I know many electricians, builders, plumbers, hairdressers etc who continue to earn a lot of money over their lifetimes and equally have seen some white collar professional roles decline through technology and outsourcing abroad online. It can be quite a mixed bag in all areas and as ever evolves depending on supply and demand.

Subbaxeo · 14/06/2022 18:47

WombatChocolate · 14/06/2022 18:07

BunnyCat makes a good point. The middle class is very broad. In income terms for those working (and not all middle class people will be working) it probably encompasses those in jobs such as teachers and nurses who might be earning in the mid 30k, up to those earning £500k+. And yes, there are far more at the lower end. There are heaps of families with uni educated parents in public sector mid level jobs, or those running small businesses who generate a family income of between 50 and 80k.

Most of these are or become home owners and will have come from a range of backgrounds, but won’t be paying for orivate education and will face large mortgage payments. The families paying for private education at £20k + per child and who have second homes are a far smaller number. Some of them have made money and are nouveau riche, if you want to call it that. Lots of them are from traditional middle class families who were also privately educated and have access to more of the social capital that is referred to on this thread.

Many and the majority of the middle classes on the more typical levels of income, probably don’t have pianos (no room for one thing) or huge amounts of social capital. They are interested in education and look at the different schools and certainly bear it in mind when moving house, but most do t have significant choices. They like their kids to get some extra curricular exposure, but it’s likely to be Sunday football and maybe Scouts and swimming lessons, rather than £30 per hour 1-2-1 private music lessons and clubs which cost £500 per term. These families like their homes to look nice and might spend of renovations or pssoivly an extension at a ouch, but with big mortgages, childcare costs and just life, most are probably living in standard 3 bed or 4 bed houses. They probably buy their cars on lease agreements and don’t have substantial savings, but probably have got a buffer in case of emergency. They will have a holiday and see it as important and will be willing to save for a nice family time in the summer either abroad or UK. They can go out with friends for a birthday meal or similar and don’t have to watch every penny at the supermarket and can buy some booze every week, but most aren’t shopping at Waitrose or can totally ignore their weekly costs or not give any thoughts to them. This is probably what most middle class people look like. They’ve got some items of the so called middle class clothes in their wardrobe, but don’t fully kit themselves out in it, because it’s just a bit expensive and actually have some supermarket clothes too. They’re keen to be seen as respectable and comfortably off and are aware of who probably has more than them and who has less. Life is fairly comfortable, but requires a bit of planning and thought. They can’t take stuff for granted - their children will probably do okay at school, but whether that will be really well or just okay is hard to know. This is what most families with oerhaos £45-£75k look like these days.

Perfect post to describe the MC like me. To me MC is more a type of attitude and culture. I have friends who are far richer, educated their children at St Paul’s and own 3 London houses and holiday in the Caribbean. I don’t do any of those things but we still get on very well as we’re interested in books, politics, our families and other people, jobs, current affairs etc etc. I never feel of a different class. Interestingly, I grew up in dire poverty in a very working class family, was orphaned as a teen and only had a suitcase of clothes. My family never stopped commenting on how much better I thought I was, and how awful they thought I was because I was always reading and didn’t agree with my dad’s racist views. I felt much more humiliated in my family than I’ve ever felt with my MC friends now. Sad.

sunglassesonthetable · 14/06/2022 18:48

are you not simply saying that you are selling a lifestyle and don’t really give a toss about actual social class? Why does pinning a lifestyle to a specific social class, rather than just identifying a lifestyle and flogging it, make a difference, if you don’t want to either exclude or con?

"Don't really give a toss... flogging it...exclude or con .."

You seem to have an axe to grind and Tbh @Walkaround I'm not even sure what you're asking me anymore.

I was having a relaxing time fiddling about on MN writing a list as per the OP and I maintain it is totally valid to have this chat in a non judgmental way.

Despite class mobility being a very important issue I am not pursuing that discussion on a thread which I entered on the basis of identifying flat whites and trainers.

Dahlly · 14/06/2022 18:49

@RedToothBrush

That’s interesting. Because what I have observed from the ‘new mc’ in our area seems to fit with what is termed technical middle class.

This jumps out :

Scores low for social and cultural capital. Distinguished by its social isolation and cultural apathy

This is what I meant by having a closed social circle and not being actively involved the community. This is the main difference with the established mc who have a wider social circle from all walks of life.

Chaoslatte · 14/06/2022 18:49

Octomore · 14/06/2022 18:09

It's because WC accents = thick, vulgar and MC accents = nice, polite, educated.

Lazy stereotyping.

True, but that might not be the only reason. In the book the emphasis is on how much the TV dominates their lives hence my thought of newsreader accents. In the musical, I suspect the main reason Matilda has a MC accent (although no reason for the parents to have a WC one) is because the girls that play her are from MC families and are too young to do other accents.

AnnieSnap · 14/06/2022 19:00

DFOD · 14/06/2022 18:45

I think this is too general a statement. Many “working class” jobs especially trades are very well paid and sustainable over the long term. I know many electricians, builders, plumbers, hairdressers etc who continue to earn a lot of money over their lifetimes and equally have seen some white collar professional roles decline through technology and outsourcing abroad online. It can be quite a mixed bag in all areas and as ever evolves depending on supply and demand.

I do take your point, but if a those trades people become physically constrained by injury, arthritis etc, there is a good chance their income will dry up. That isn’t the case for intellectual professionals, so they are more secure.

Chaoslatte · 14/06/2022 19:04

Chaoslatte · 14/06/2022 18:49

True, but that might not be the only reason. In the book the emphasis is on how much the TV dominates their lives hence my thought of newsreader accents. In the musical, I suspect the main reason Matilda has a MC accent (although no reason for the parents to have a WC one) is because the girls that play her are from MC families and are too young to do other accents.

Meant to add at the end of this, that my point about the girls would be because MC and UC are massively overrepresented in performing arts careers. Which is a whole issue in itself.

DangerouslyBored · 14/06/2022 19:04

This thread is very funny. Some of the humble bragging is spectacular. Informing us, in a pseudo self deprecating way, of how little maintenance they require, how they couldn’t care less for fashion and brands, how shambolically they dress, how scruffy their cross bred dogs are, how shit their heap of a car is, and what has to be the No.1 marker of the genuine MC woman - how they have never even had a manicure.

Nothing fills the average Mumsnetter with horror more than a bunch of randoms thinking they might be aspiring MC 😱

Luredbyapomegranate · 14/06/2022 19:07

Sustainable clothes, vinted

Generally buying better and less - always been the thing in many bits of the MC, but more conscious and conspicuous now

eco deodorants

orchards for the have haves in the country

dog nursery in London

PT start ups from home for mothers, even more than before

Enjoyallthewine · 14/06/2022 19:08

This thread is funny.

Robinni · 14/06/2022 19:09

I have just bought from joules and fat face, and am planning on a cockapoo and garden room 🤣🤣🤣

ZenNudist · 14/06/2022 19:13

Judging by this I'm not "very" middle class. Maybe that's because I'm northern.

Dahlly · 14/06/2022 19:15

Interesting @DangerouslyBored

Never thought about that before. Do you mean they would never have a file and polish/ gel nails?

Rubyroseyposey · 14/06/2022 19:16

WC here - grew up in care homes, before going on to do a ma in social research methods, this thread is hilarious. I have always found class a fascinating topic, and yet many don't seem to appreciate the structure in which it exists, which makes it even funnier. Ah well 🤣😅

ComputerQueen · 14/06/2022 19:17

@CompoundV really depends on the type of uni.
Mine : Prestigious London uni, career fair from week 1. Lots of motivated peers around me, drilling on every part of the assessment process down to specific exercises if you wanted it.

DP: ‘Provincial’ (for want of a better word) uni. Careers dept had a jobs board, and a CV workshop. They did have job fairs but again smaller firms. Not the likes of investment banks, cutting edge tech or research firms etc.

Most of his CompSci uni mates went into tech support, web dev for smaller companies etc. DP was one of the few to get into a good grad scheme and on to better jobs.
While peers from better unis mostly all into highly paid graduate schemes, exciting startups and the like.

Now in ‘theory’ - yes, anybody can Google these careers and apply for them online. But we underestimate the effect of peer influence, and support. I wouldn’t have known that I needed to be applying for stuff, and bolstering my CV from DAY ONE. Similarly DP was lucky, he did a lot of own projects (which you need for the competitive grad schemes) but nobody ever told them at uni. They’d not be wrong to think that getting a good degree, plus a couple of PT jobs would be enough.

Can they get ‘a’ job : yes.
Can they get ‘prestigious’ jobs : probably not. The training and prep required are on a different level.

Of course it varies, something like Audit at the Big4 accounting firms is doable, they hire loads of graduates and it’s a body count. But you can’t pretend that management consulting, investment banking and the like are at similar levels of difficulty. Just as how working for Big Tech or a niche tech firms is different from ‘any old’ technology job for a non-tech company, small business etc etc

Highlyquestionablehoumous · 14/06/2022 19:17

Tesla
English sparkling wine - shares in a company or some kind of subscription thingy
Gym membership - for women, doing 'weight training' with a personal trainer several times a week
Going somewhere to do cold water swimming regularly
House reno
Working from home, can be flexible to help out with school events etc if needed
Cleaner obvs
Kids clothes from Boden

Notthatbusy · 14/06/2022 19:17

You can tell as soon as you walk into a house:

  • make you take your shoes off =WC
  • what type of coffee they offer
  • what type of tea they offer (usually have the option of Earl Grey, not just English breakfast)
  • lots of books?
  • what's on the walls? Proper art and photography = MC. Family photos, photo shoots, slogans = WC
  • as a PP said.... butter. It lives in a dish, not a plastic tub. And is salted.
  • car on drive - highly likely scruffy and owned outright. No PCP payments higher than your mortgage
  • TV = not enormous

Simple!

Highlyquestionablehoumous · 14/06/2022 19:20

Oh yes Sweaty Betty leggings and also a Mulberry Amberley bag - literally everyone has one!

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