And not demonstrating your good fortune whist others are struggling financially.
Some people are finding things really tough atm and that's awful, a disgrace that so many need food banks in modern Britain, but others spending ostentatiously doesn't change that. We need those who are able to to spend for the benefit of the economy, jobs, tax revenues.
It's sad that not everyone can have a luxury lifestyle, but those who can (I'm not one BTW!) are doing more good than harm by having one.