What is this and why is it in MN?

[Houseplantmad]

I don't know whether my glasses need changing but this doesn't look a great image to me for Mumsnet to be advertising. Bit grim isn't it?

The game it's advertising on the right is Matchington Mansions.

Is the image advertising the same thing?

I don't play it, I just recognise it from ads.

Ads like that are browser- or ISP-specific. So you’ll be seeing that because of a search or browsing you or someone on your ISP has done. It’s not a Mumsnet ad. I’ve never seen it before; I get Ninja device ads mostly at the moment!

@NightmareSlashDelightful thanks for explaining. It's just looks sinister so I was surprised to see it here!

Yes it’s a weird ad. And these things are done quite sort of loosely so it’ll be appearing because you or someone else on your network games, especially mobile games.