TV high cash prizes, where does the money come from?

[Musicalmaestro]

Just watching Ant and Dec's Limitless Win and wondering where the money comes from to pay the big winners on these sort of shows?

From the company that produces the show. Who get the money by selling the show, or the show format, around the world.

I don't know about that particular show but if you look at the telephone charges on the so cAlled "freebie" ones on itv, it's cleAr the money comes From those that phone in. A scam.