I mean I kind of get why they'd want to but its so bloody annoying. Its usually in sports brands but today I saw a gorgeous dress on monsoon and thought "if you want me to pay £90 for a dress why can't I at least have the right size/fit all over?"
I'm a 10, I guess a large 10, so when options are 8-10 or 12-14 I find neither fit right 😡
I know I can find other brands and I do but sometimes like today I see something gorgeous and it's so frustrating