Companies you buy from that go on to spam you every single day

[WeBuiltThisBuffetOnSausageRoll]

Why do they do it? Does it really have the desired effect on the recipients - any of them? Companies that sell things that most people don't buy that often, but they persist in sending an email (sometimes two) every single day.

Clearly, they've realised that they can easily do it, but it doesn't seem to occur to them that, at best, their emails will cease to become 'special' in any way and, at worst, customers will ignore every one and probably unsubscribe after a few days once they realise the intention is to stalk and irritate them on a daily basis? It's not even like they have new items of interest in every day. Do they really think that every single customer cares just as much about their business and sales figures as they do?

I imagine their thinking is that they don't know on which day somebody might want/need to buy something that they sell, so they'll cover all bases by making sure that you've had an email from them whenever that day might happen to arrive. Apparently oblivious to all of their spam you have to contend with on every single other day - and also from every company that thinks this is a bright idea.

Have I misunderstood something here? Wouldn't a well-crafted email once every fortnight be welcomed much more positively and make likely customers actually look with some interest to see what's new rather than thinking "Ugh, not them again" once or twice every day, before shortly unsubscribing altogether? Why wouldn't a company want to keep customers willingly subscribed for marketing contact every fortnight/month rather than driving them to unsubscribe and lose that potential sales link altogether?

Yves Rocher! Nightmare and so offputting.

Do you not have an email address just used for shopping?

I bought my dad a bird feeder out of one of those tiny magazines that fall out of the newspaper - you know, the ones that are generally full of mobility aids etc.
At least two, sometimes three emails a day and a mailed magazine fortnightly, for fucking years.

Do you not have an email address just used for shopping?

Maybe I should, but it's annoying if I have to. I want the emails confirming my order in my main email inbox, along with any parcel tracking updates and even the occasional actual special offer or genuinely new product - I just don't want all the stalky rubbish.

The most recent one (and I know it divides opinion) was Sports Direct. Two emails every day! I bought two pairs of shoes/trainers for two different people, which we expect to last for several months at least; I'm not a rapper who buys a brand new pair of trainers every day!!

The one before that was our local chip shop/pizza place. Every day, it's "Fancy a break from cooking?" or "Why not have a special treat this evening?". If I responded to every email, it would hardly be a break or a treat - it would just be the norm. As do most people, we have the urge to eat every day, so we don't need a reminder about the existence or desirability of food. If we feel like a takeaway and can afford one, we don't need any special encouragement!

Is it even possible to order something online and give them two separate email addresses - tell them "This one is for my actual order and registration details and this other one is for all the marketing crap you'll bombard me with"?!

These companies really do seem to think they're quite the first to realise that they have a quick way of auto-contacting you and that they could use it for sending endless spam. I just hope their heads of marketing never try their hands at online dating - they'd find themselves locked up for harassment before long.

I was previously engaged to another man, we were looking to go on honeymoon via Kuoni. In 2004. I still get emails from them, despite having unsubscribed multiple times. My enduring impression of them is that they've harassed me for 17 years.

The ones from Sports Direct don't even make any sense. They sent me one the other day (just before I unsubscribed) with the subject line "Have you shopped Sale?" I don't actually live anywhere near Cheshire/Greater Manchester, but I'm sure the entire town itself can't have committed sportswear-purchasing-related crimes that require me to urgently report it to the police

I made a one off booking using my email address. For years now they’ve harassed me with emails. I’ve clicked unsubscribe but it doesn’t work. Now they’ve started a sister business and they’re using the same email list so I’m getting harassed by two companies now. I’ve emailed them asking them to stop, and even emailed the company that hosts their email list asking to be removed. In the end I got fed up so I reported them to the ICO for breaching GDPR laws. Hopefully that will have sorted it!

Photo box I adored the canvas and cushion they made for me when I met Peter Capaldi but by god they spam spammed all the time after six months I blocked it was ridiculous.

Roman originals...stop sending me crap!

If you want confirmation\receipt\important emails to your main email address and advertising to go to another you might have to resort to changing the email address registered with them, then when you actually make a purchase remember to change it back to your proper address until you have the emails you want, then change it back again.

Or use a different email address for all purchases for all websites and when you actually purchase something just find the relevant confirmation email and forward it to your main email.

I signed up for a couple of knitting\craft websites and have only ever downloaded a couple of free patterns and get at least one promotional email from both sites every day. I only keep receiving them to look out for free patterns and use the links in the emails to get to them on the sites quickly rather than having to negotiate the sites myself, I quickly learned to scan the title of the emails and delete, delete, delete if they were not of interest, otherwise I end up with hundreds of unwanted emails clogging up my inbox.

Woolovers. Oh my god, bloody Woolovers. In the end, I had to phone them to make it stop.

Hamleys. Grr. Ordered a Christmas present on 12 December. Followed it up on 20th, assured it would arrive. Never did, promised refund, that still hasn't materialised either. But the bastards send me emails every day!

All. of. them.

Gmail thankfully filters most of them into 'promotions' and I just ignore and periodically delete them all.

I would love to know what the uptake percentage is on all these 'special' offers, as OP said, us it worth it to run these campaigns?

Cult Beauty.

I bought a lip balm from there once, now they won’t leave me alone!

Don’t you get it, Cult Beauty? It’s over!

They spam because they can.

They get round GDPR by exercising the clause that talks about "legitimate interest" ie they would defend the spamming by saying they are making you aware of other products and services so you can "benefit" from them.

I ordered something 10 days ago and have recieved 5 emails about my order including one asking for a review of the product and 4 marketing emails. I haven't even received my order yet! I suppose it was Easter weekend but still.

You can just mark the email address as spam and then it never comes into your inbox and goes straight to junk

Anything more than once per month gets unsubscribed here.

Millets

Bloody Yours Clothing emails me every couple of days, and now sends texts as well. So marking them as Junk just meant they doubled down!

I bought DD an Oodie for Christmas.

They are now in my Spam folder along with Bloom & Wild (whose second lot of flowers were appalling anyway) Gap and numerous others.

The ones that really piss me off are "are you still looking/did you forget something" twee mails or the even worse "your order with us" (so you click, thinking "what order? I didn't make an order!" and they go "haha, made you click, here's some stuff you didn't order but we think you should"

Hello Fresh have taken to calling me every day since I cancelled after 3 weeks. £30 each week for undersized meat portions and meals bulked up with cheap carbs. Are they really so surprised that I cancelled?

I’m sorry, fucking Mumsnet.. I do not want a bloody text every time someone sends a message to a thread I’ve been on!

Not text.. E mail!