WeBuiltThisBuffetOnSausageRoll ·
08/04/2021 22:45
Why do they do it? Does it really have the desired effect on the recipients - any of them? Companies that sell things that most people don't buy that often, but they persist in sending an email (sometimes two) every single day.
Clearly, they've realised that they can easily do it, but it doesn't seem to occur to them that, at best, their emails will cease to become 'special' in any way and, at worst, customers will ignore every one and probably unsubscribe after a few days once they realise the intention is to stalk and irritate them on a daily basis? It's not even like they have new items of interest in every day. Do they really think that every single customer cares just as much about their business and sales figures as they do?
I imagine their thinking is that they don't know on which day somebody might want/need to buy something that they sell, so they'll cover all bases by making sure that you've had an email from them whenever that day might happen to arrive. Apparently oblivious to all of their spam you have to contend with on every single other day - and also from every company that thinks this is a bright idea.
Have I misunderstood something here? Wouldn't a well-crafted email once every fortnight be welcomed much more positively and make likely customers actually look with some interest to see what's new rather than thinking "Ugh, not them again" once or twice every day, before shortly unsubscribing altogether? Why wouldn't a company want to keep customers willingly subscribed for marketing contact every fortnight/month rather than driving them to unsubscribe and lose that potential sales link altogether?