Why is there a LOVE section on Zara....

[hellohellohellothere]

... for women, specifically selling various items of sexy underwear, perfume, lipstick etc for Valentines Day but not a LOVE section for men? Are women just there to act as sexual objects for men? Why are there no similar items for men?

I suppose cos women are more likely to buy it then men.

I have problems with lip stick for me!
Visualizing DH of 34 years in lipstick and the type of uncomfortable underwear deemed sexy by whoever thinks of these things is a challenge.

Yeah not sure I can see DH in red lipstick but who knows....? how about some LOVE items especially for men? Aftershave, sexy items, you know something to objectify him a little?